Ricoh is one of the world’s largest manufacturers of copiers, fax systems and printers. Our Second Life build for them is a three storey high replica of an Aficio photocopier housing a showroom with working replicas of their latest photocopiers. We’ve been dealing with the Belgian subsidiary who used the facility for a launch presentation […]
Advertising began with line ads in newspapers in the 17th century. A product description and a price, for a hundred and fifty years until the technology allowed illustrations and eventually color. Illustration saw advertisers link their products to fine art, hitching their products to the emotional, so that Pears Soap started to stand for the […]
Gartner’s prediction that 80% of internet users will be in virtual worlds within four years is already bouncing around the blogosphere. Don’t percentages lend a lovely credibility to a forecast? Would you believe them if they said 79%?
Their advice to clients: investigate and experiment with, but limit substantial financial investments until the environments stabilize […]
My Second Life Development company, Inside This World, recently attended the International Technology Expo (ITE). The product we were demonstrating, the Holodeck, was joint winner of the People’s Choice award for best technology. Over sixty companies exhibited.
A nice acknowledgement of our scripting skills (pats Loki Clifton on back). We are also extremely strong in architecture, […]
Email is the fire that fans the internet. Hidden amongst untold millions of boring, static web pages are tiny pockets of original content. Yes, there are RSS feeds and sites which aggregate content but how do you find most of the good stuff? It’s probably through people you trust sending you emails which link […]
Okay, the Four Corners program. I don’t understand why all the Current Affairs programs in the world don’t share the same footage on Second Life. In case you’re planning to make your own, here is the format to use:
Send in a journalist who has no experience in the environment
Get him or her to report on […]
I am a big fan of the ABC and a loyal listener to Radio National. Herewith some critical comments relating to the ABC’s Second Life presence. (When will this guy say something POSITIVE?) Disclosure: I did offer to consult to the ABC last year and they declined.
There are a number of technical and navigational problems […]
Clients are starting to ask their ad agencies and digital ad agencies about Second Life. Last week I did a series of presentations to Australian agencies about the virtual world, trying to explain it to people who in some cases have not yet experienced it. In those cases it was like trying to explain television […]
The problem with smarty-pants headlines is that sometimes, just sometimes, they go awry. Generally calls for fancy footwork.
Chrysler bought sponsorship of Time Magazine’s Person of the Year edition and a copywriter wrote a contextual ad: ‘You may not be the Person of the Year but at least you can drive like one’. Wait a minute! […]
Having now conducted a number of tours of real life businesses in Second Life I suggest to you that the medium is not working as advertised. I’m talking in particular about trying to sell real life goods.
Here are the traffic numbers in avatar minutes/week:
Adidas 1,122
American Apparel 2,588
Dell Factory 577
Warner Bros’ listening loft for Regina Spektor […]
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