Free Beer: Marketing, Blogs, Virtual Worlds, Second Life Consulting

From the Department of I Told You So, Google’s Lively has got the boot and Second Life continues to lose corporate traction. Reuters and Avastar have abandoned the platform. Quarter three in Second Life saw negative growth.
Business was interested in Second Life because it was a new interface and it was growing quickly. There […]

FREE. More than any other word, this word gives marketing a bad name. The most recent example to cross my virtual desk was a ‘Sponsor Update’ from WebProNews, a source of huge volumes of Search Engine Optimisation information; small portions of it useful. A ‘free’ offer for Brad Callen’s book, SEO Mindset: The Real Secrets […]

I’m working at the moment on Second Life projects for Lithuanian and Singaporean clients. The Lithuanian project is with a commercial entity. Not the first in a Baltic state though. Estonia has just established a virtual embassy in Second Life, following the Swedish lead. Part of the attraction of developing in Second Life is dealing […]

Yesterday I stopped in at the Northbridge Festival and was listening to a pretty good brass outfit when Milton Quackenbush’s mother tapped me on the shoulder. She had seen me taking notes (I was working, so sue me) and asked me if I had written down the name of the band. I think she may […]

Here’s a suggestion for the Australian Market and Social Research Society, the industry association that looks after market research professionals.
As a way of improving consumer confidence in market research what about an accreditation system for publicly released research?
The media use surveys as a way of generating headlines. Sometimes this is done quickly and with poor […]

The WA Football Commission are currently in negotiation with LG over naming rights to the oval, having determined that under their lease they DO have the right to name the oval. Interesting how any change brings out the traditionalists - those who believe that “Subiaco Oval” is a sacred place somehow responsible for precious memories […]

Amazing how many businesses DON’T ask you this question. Ask the question, write down the answer and keep a weekly tally. Then you’ll know which advertising is working or who’s giving you good word-of-mouth.