It’s the difference between ‘do what needs to be done’ and ‘Just Do It’. The difference between ‘the dating service for swingers’ and ‘Life’s short. Have an affair’. I go to networking events. (Business networking events). And I always ask… Continue Reading
I’m a terrible salesman. I just wrote a video script for a startup that if properly executed would go viral and make the business a screaming success. But the script will just sit in the cloud, like lonely electrons. I… Continue Reading
How far the Rich are from heaven How low be thy aim Thy Thingdom come Thy doorbell rung, in Perth as in Rome or Melbourne Give us our say, our daily thread And Facebook our purchases As we compare them… Continue Reading
Self-promotion time. Just did some business development for a sound meditation business. [Great product; symphonic gongs played in a dedicated sound chamber. Generates neural entrainment and a deeply relaxing experience]. I researched the science, produced some sales material, co-created a… Continue Reading
Late to the party, as usual. Couple of days ago, Twitter CEO Jack Dorsey invited suggestions from users about the future of Twitter. Thought: rather than identifying new features, we need to get clear on what useful function Twitter can… Continue Reading
Further to the previous post; no product can not be marketed beautifully. Illustration by Sarah Illenberger for FSB/Brakel (maker of fine door handles)… Under the auspices of the Realgestalt agency.
Tyres are a grudge purchase. Buying them gives you no pleasure. Fire extinguishers, same deal. Buying or hiring toilets; pretty much the same. You might have to buy them but you don’t have to like it. Talk to the sales… Continue Reading
I’ve just done branding and comms for a new business which streams weddings to your Facebook page. What I really love about this work is distilling a message. Out of the hundreds of ways you could present a service, what’s… Continue Reading
I once worked with this designer on a project, and it was clear to me I was never going to work with her again. She was almost completely unwilling to alter anything she had designed. She did the design, then… Continue Reading
I’ve again been responsible for all content on the Australian Web Awards site, as well as working with James Deck’s 1300WebPro on marketing (Twitter, Facebook, Google). A record number of entries this year, though we’re still struggling to get… Continue Reading
Here’s an explainer video I wrote and commissioned. It’s a fairly complex product offering pitched at non-technical small business owners, so we wanted a simple, approachable piece of communication. By removing every detail that normally distracts, animation focuses the attention.… Continue Reading
The brief was for an urban, street art style with SHUTUP and KEEP LIFTING attitude.
Never been much of a basketball fan. Prefer cricket. However. Still interested in contributing to any sport that is being poorly marketed and the moment and that would be most of them. People administering sports have often spent their lifetimes… Continue Reading
“We chased the consumer with aggressive discounting in November and December . . . so when we got to the stocktake sale consumers didn’t need to purchase,” – Bernie Brookes, Myer Chief Executive, Feb 7, 2011. Well there you have… Continue Reading
A. These guys are going out of business. B. They deserve it. Publisher Henry Rosenbloom and bookseller Mark Rubbo on Late Night Live talked about the fragile state of the industry and blamed the Internet, the Aussie dollar, the GST… Continue Reading
In the mid 1990s I spoke to the first organised meeting of Olive Oil growers in the Gingin region about marketing. There were some small farmers and there was a clutch of Managed Investment Schemes all offering “tax effective” investments… Continue Reading