The resignation of Foster’s CEO Trevor O’Hoy, previously their CFO, was accompanied by an admission that the company paid too much for Southcorp wines. The rise of the Australian dollar was also mentioned. But I believe the company’s woes have more to do with a lack of dynamism in wine marketing.
New world wine-makers like […]
I saw a great use of the Telstra Phone Words product this week. Phone Words is the add-on service that lets you use a 13 or 1300 number in conjunction with a word. Makes it easy to remember a phone number. It’s particularly useful in radio advertising because the listener has a good chance of […]
The fourth best thing about Japan, after Japanese ladies, Cupie Mayonnaise and the kotatsu is the attitude to customer service. Americans can give good service, but it’s different: it’s good because they want you to tip them. Not so much a service as a transaction. Australian service is better than it used to be, but […]
I was interested to learn about the use of Adwords in testing potential names for books. Tim Ferriss found the name “Four Hour Workweek” the stand-out result in his Adwords testing and had a #1 bestseller. I guess he also tested “You Can Be Rich and Lazy If You Buy My Book”.
To be honest though, […]
There should be only two brands in Western Australian wine marketing. Margaret River and Western Australia. Although it is possible to market your wine as belonging to your local area (appellation/Geographic Indication/GI) this is a marketing blunder and wineries located outside Margaret River should follow a different path.
Margaret River has done a great job […]
Leslie Nassar: I spoke to him after the Perth Podcamp. He was instrumental in Radio National’s wonderfully successful podcasting effort. Their average user is 40 plus plus, supposedly well over the technology hill. Yet on a pro-rata basis they get THREE times as much email feedback from a podcast as they do from the […]
Melbourne IT is a dreadful business. The leading Australian domain name registrar charge substantially more than their international competitors. More for domains. More for hosting. More for promotion. Pay SEVEN times as much for a .com or a .com.au through Melbourne IT. That would be easier to swallow if their service was better than their […]
Fingerfood Catering wanted to increase business in both the domestic and corporate markets. The site I’ve developed allows people to nominate the number of guests and the style of food, then generates a priced menu and images of the dishes. We photographed their entire product range to do this. Three days of food photography.
The […]
I read a book by Seth Godin called the Purple Cow. The Purple Cow being a metaphor for doing something bold in your marketing. It’s a few years old now and I learned some valuable facts (Shaquille O’Neil spent $100,000 on a motor cycle. Boy did he go up in my estimation!) but really, the […]
Media Tonic is a new client, a media representation business based in Perth. My brother Mark works there. I’ve done them an e-newsletter and a blog aimed at entertaining their clients and agency contacts. ENTERTAINING? Yes, I’m working hard to keep it 40% focussed on the relevant business message. The agencies already know what […]
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