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I was interested to learn about the use of Adwords in testing potential names for books. Tim Ferriss found the name “Four Hour Workweek” the stand-out result in his Adwords testing and had a #1 bestseller. I guess he also tested “You Can Be Rich and Lazy If You Buy My Book”.
To be honest though, […]

I read a book by Seth Godin called the Purple Cow. The Purple Cow being a metaphor for doing something bold in your marketing. It’s a few years old now and I learned some valuable facts (Shaquille O’Neil spent $100,000 on a motor cycle. Boy did he go up in my estimation!) but really, the […]