The fourth best thing about Japan, after Japanese ladies, Cupie Mayonnaise and the kotatsu is the attitude to customer service. Americans can give good service, but it’s different: it’s good because they want you to tip them. Not so much a service as a transaction. Australian service is better than it used to be, but […]
As part of my marketing training at Colgate-Palmolive I worked as a sales rep visiting Sydney supermarkets. The experience left me deeply scarred. Supermarket managers are people who have spent 10 years or more being bastardised by their superiors and by the time they reach the giddy heights they are ready to dish it out. […]
What distinguishes a restaurant from a fast-food outlet? Apart from the fact that it’s hard to make a living as a restaurant these days? When I was a kid our family went to a very good Chinese place called The Cheong On. Every time we went, the owner, Mr Ho, would visit our table during […]
I’m reproducing here an extract from an Instant Messaging conversation I had in Second Life last night. This is to demonstrate how SL could be used as a virtual store and how companies could use the environment to improve internal communication to the benefit of customers.
In SL I was shopping with Kate; I’d asked her […]
A member of my family recently bought a piece of jewellery at a store called Secrets shhh, a new franchised retailer with stores all around Australia. The business offers cubic zirconium jewels (diamond simulants) in quality settings at a fraction of the cost of real diamond jewellery but I think they have a large marketing […]
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