As part of my marketing training at Colgate-Palmolive I worked as a sales rep visiting Sydney supermarkets. The experience left me deeply scarred. Supermarket managers are people who have spent 10 years or more being bastardised by their superiors and by the time they reach the giddy heights they are ready to dish it out. […]
A magazine called Food Companion is running a food industry competition for the best new name for kangaroo meat. Why a new name? Obviously they believe that the cute animal thing interferes with the eat fleshy thing. The argument is, we don’t eat cows we eat beef. We don’t eat pigs we eat pork. So […]
Australia’s biggest juice company, Berri, is about to be taken over by a Filipino company, San Miguel. It’s a damned shame really since the company has a long history as a growers’ cooperative and has developed into a good marketing organisation with the potential to export successfully. Ah well. Here’s a new product idea for […]
The Australian Olive Oil industry is making great product. Check out some of these products. The boutique products you can get from the growers themselves or some specialty stores are generally sensational though often damned expensive. Here are the 2004 show results - just released.
The cheap imported European oil in supermarkets is atrocious. This is […]
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