Further to the previous post; no product can not be marketed beautifully. Illustration by Sarah Illenberger for FSB/Brakel (maker of fine door handles)… Under the auspices of the Realgestalt agency.
Tyres are a grudge purchase. Buying them gives you no pleasure. Fire extinguishers, same deal. Buying or hiring toilets; pretty much the same. You might have to buy them but you don’t have to like it. Talk to the sales… Continue Reading
I’ve just done branding and comms for a new business which streams weddings to your Facebook page. What I really love about this work is distilling a message. Out of the hundreds of ways you could present a service, what’s… Continue Reading
Mrs Cantankermeyer (not her real name) was embarrassed. Often a business web site is an extension of your identity and when your web site is below par that can be a stress. Particularly if you are uncomfortable with technology –… Continue Reading
This is the difference between a marketing consultancy, like Free Beer, and a web design company. I was talking to the iconic Northbridge butcher, Terranova, who wanted a web site makeover. Now if Terranova spoke to a web design company,… Continue Reading
I once worked with this designer on a project, and it was clear to me I was never going to work with her again. She was almost completely unwilling to alter anything she had designed. She did the design, then… Continue Reading
It’s exciting to make a difference to a client’s marketing but it’s just damn great when that client has a world-shaking product. Cognilab brings the latest in cognitive science to educational training for kids. For me, the nice thing about… Continue Reading
Apparently the job of prime minister is easy, but it’s done by worthless people. That’s the message from educated and intelligent adults on Twitter, delivered with sneer or abuse. We’ve witnessed a vicious public send-off for someone the country… Continue Reading
My phone rings at 6.30AM. It’s Louise from DHL, re my complaint about yesterday’s delivery. She wants to confirm we did eventually receive the delivery. I confirm. ‘You’re up early’, she says when she realises she’d failed to check… Continue Reading
I’ve again been responsible for all content on the Australian Web Awards site, as well as working with James Deck’s 1300WebPro on marketing (Twitter, Facebook, Google). A record number of entries this year, though we’re still struggling to get… Continue Reading
Join me on Saturday, September 5th for an Evening with Bret Treasure. We’ll be discussing mannerisms, mothers, silence, toilets and the future of marriage. Chat with your friends, then hear some ideas and stories. Entertaining, and thought-provoking. The event… Continue Reading
Green fields sites let you completely synchronise all your visual branding. In this case, we started with a logo, developed an animation that used the logo, then built a web site around the animation. The site is designed to… Continue Reading
Here’s an explainer video I wrote and commissioned. It’s a fairly complex product offering pitched at non-technical small business owners, so we wanted a simple, approachable piece of communication. By removing every detail that normally distracts, animation focuses the attention.… Continue Reading
I like that layout, the client said. Can we use it on those other pages? I think it’d work better than what we’ve got. Those links are not prominent enough. Can we put them in bold? There’s really too… Continue Reading
The brief was for an urban, street art style with SHUTUP and KEEP LIFTING attitude.
Edge of the Web is the national conference of the Australian Web Industry Association and was held in Perth on March 26 & 27, 2015. I worked with the students at the Central Institute of Technology in phase one and… Continue Reading