Archive for the 'Politics' Category

How not to do political advertising

Sunday, August 17th, 2008

I’ve seen two TV ads for the Carpenter Labor Government in Western Australia, both with low production values and I think strategically ineffective. The hero is the Premier, dressed in a smart suit and tie. In the first ad, he never looks at the camera. By now this guy is a practised media performer and […]

Check your sources

Wednesday, November 7th, 2007

Lyndon LaRouche, American political figure and economist who was sentenced to 15 years’ jail for fraud has fallen hook, line and sinker for an April 1st joke on a Second Life blog. No, Rupert Murdoch did NOT pay $30 million for a Second Life blog that posted three articles in six months. This sentence on […]

Talking with your electorate about drugs

Sunday, September 2nd, 2007

I just received the ‘Talking with your kids about drugs’ booklet. It came with a two page covering letter from the Prime Minister. The letter explains why the brochure is important. In fact, I don’t have any children of an impressionable age, so the brochure is actually not important to me or people like me. […]

Privacy and the departing executive

Thursday, September 1st, 2005

Journalist Margo Kingston recently quit her job at the Sydney Morning Herald (a Fairfax company) and moved her blog to an independent website: webdiary.com.au.
On the 23rd of August a client of mine received 13 unsolicited emails from that website. The contents of the emails suggested that a lot of people who had commented on the […]

Marketing the Greens

Wednesday, February 23rd, 2005

.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; }
greens, originally uploaded by notthewest.
Someone in the Greens has a sense of humour. Their slogan for the WA election: far canal - better vote greens. Not bad. Here’s my review of the ad.
First the easy […]