I have a relation who’s a famous retired sportsman; a household name. He returned to his home town and wanted to join the local golf club, which had a waiting list. The membership officer explained to my famous relative that no, he couldn’t get an accelerated membership. He would be positioned at the bottom of […]
Is that people insist on interacting with it. If you look at the Facebook applications generated by big business you see that Facebook spam is a major hurdle for corporates. Once again the battle between the old respectables and ambush media.
Businesses continue to treat interactive media the same way that they treat magazine advertising. In […]
Leslie Nassar: I spoke to him after the Perth Podcamp. He was instrumental in Radio National’s wonderfully successful podcasting effort. Their average user is 40 plus plus, supposedly well over the technology hill. Yet on a pro-rata basis they get THREE times as much email feedback from a podcast as they do from the […]
Pleased to announce our project for BBC World in Second Life is now complete and will be open to the public from Saturday October 6th for a limited time. We have had outstanding support from the Singapore agency Avantworks, who threw themselves into the project so hard it hurt. Kudos to principal builder Tracylynne Carpenter, […]
Media Tonic is a new client, a media representation business based in Perth. My brother Mark works there. I’ve done them an e-newsletter and a blog aimed at entertaining their clients and agency contacts. ENTERTAINING? Yes, I’m working hard to keep it 40% focussed on the relevant business message. The agencies already know what […]
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