Gene Weingarten won a Pulitzer Prize for his feature article in the Washington Post, Pearls before Breakfast. It discusses a little social experiment the paper conducted. They convinced Joshua Bell, one of the world’s leading violinists to busk at a Washington Metro station, curious to know if commuters would react to wonderful violin pieces wonderfully […]
Leslie Nassar: I spoke to him after the Perth Podcamp. He was instrumental in Radio National’s wonderfully successful podcasting effort. Their average user is 40 plus plus, supposedly well over the technology hill. Yet on a pro-rata basis they get THREE times as much email feedback from a podcast as they do from the […]
Advertising began with line ads in newspapers in the 17th century. A product description and a price, for a hundred and fifty years until the technology allowed illustrations and eventually color. Illustration saw advertisers link their products to fine art, hitching their products to the emotional, so that Pears Soap started to stand for the […]
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