I don’t get it. Why aren’t newspapers more excited about QR codes?
These are codes you can scan with a smart phone to directly access a web page. Within a couple of years over 50% of all phones will have this ability. The following video explains it better than I can; you need to watch 2 mins 30 to get the full force of it:
The contrast between static and dynamic content is unavoidable.
Now here’s a whole medium (video) that newspapers ceded to a competitor (television) after WWII in America and in Australia in the late 1950s. Billions of dollars in ad revenue departed print in search of more compelling advertising. But HOLD THE PHONE.
Smart phones now return the video advantage to print because you can scan a newspaper ad (for example) to access the advertiser’s video content. You don’t have to be sitting in your lounge room; you can be at the breakfast table or a coffee shop or an office desk. And print is the ONLY MEDIUM that can offer this. So Australian newspaper companies are right on to this. Right? Right?