Leslie Nassar: I spoke to him after the Perth Podcamp. He was instrumental in Radio National’s wonderfully successful podcasting effort. Their average user is 40 plus plus, supposedly well over the technology hill. Yet on a pro-rata basis they get THREE times as much email feedback from a podcast as they do from the […]
OK, so you can buy an episode of Desperate Housewives for your new video iPod for US$1.99. And various free-to-air execs in Australia think that this is a great opportunity to “monetise content” by allowing time-shifted viewing. Are you sure? On a 2.5″ screen? How desperate would you have to be, housewife?
I think the […]
While the radio industry braces for the full effects of podcasting (reduced time spent listening, competitive content outside of the licensing system etc) they risk missing the newest threat: Pandora. You can try it for no cost until the end of September.
Pandora lets you build your own radio station on the net. You start […]
I can’t say I’ve listened to a lot of podcasts but I’ve listened to some. We can only hope that people improve over time.
People are used to listening to well-produced programs on radio. They are the quality benchmark. If you expect to get an audience you better make sure your content is damn good because […]
i’M a new iPod user and i love the way it works. The interface is simple and the implementation of podcasting is excellent but for the life of me i can’t understand why there has been no implementation of rss feeds (subscription) for iPhoto. Perhaps this is imminent?
Apple seem to think that people’s preoccupation will […]
The ABC’s step into podcasting is a screaming success. Radio National last week had over 100,000 downloads and are moving virtually all shows (sans copyright music) to the format. There is now heavy on-air promotion.
It’s a logical fit for RN. Lots of original talk content and most of it magazine-style; i.e. it’s not time-sensitive like […]
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