The ABC has always been Amateur Hour on grooming. Its station promotions are the other weakness; sickly imitations of the commercial networks’ urgent demands for attention. I’m not suggesting they get better at copying commercial style promotions. Quite the reverse. The problem is an unwillingness to experiment with alternative advertising formats - testimonials, mash-ups, pointers, […]
I am a big fan of the ABC and a loyal listener to Radio National. Herewith some critical comments relating to the ABC’s Second Life presence. (When will this guy say something POSITIVE?) Disclosure: I did offer to consult to the ABC last year and they declined.
There are a number of technical and navigational problems […]
While the radio industry braces for the full effects of podcasting (reduced time spent listening, competitive content outside of the licensing system etc) they risk missing the newest threat: Pandora. You can try it for no cost until the end of September.
Pandora lets you build your own radio station on the net. You start […]
I can’t say I’ve listened to a lot of podcasts but I’ve listened to some. We can only hope that people improve over time.
People are used to listening to well-produced programs on radio. They are the quality benchmark. If you expect to get an audience you better make sure your content is damn good because […]
The ABC’s step into podcasting is a screaming success. Radio National last week had over 100,000 downloads and are moving virtually all shows (sans copyright music) to the format. There is now heavy on-air promotion.
It’s a logical fit for RN. Lots of original talk content and most of it magazine-style; i.e. it’s not time-sensitive like […]
Recently spoke to the head of one of the big WA wineries about their marketing. Like most wineries they spend all their money on trade advertising; personal selling into restaurants and bottle shops, talking up their quality and offering cut-price deals.
This is fine when you have the leading brand but long term it’s a […]
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