The ABC are advertising their Local Radio stations on the teev. Fair enough. The ad features snatches of audio from a range of different programs and a fairly static visual background. It’s dreadfully unappealing.
When you watch television, and this will come as a shock to most of you, your brain is expecting visual stimulation. Colour […]
ABC Chief Kim Dalton has just outlined the White Picket Fence view of media policy, calling for enforced quotas of Australian broadband content. Gee, wouldn’t the Internet be great if it were just like television?
No. One of the main reasons for the growth of the Internet is its phenomenal diversity compared to alternative media. Imposing […]
The ABC has always been Amateur Hour on grooming. Its station promotions are the other weakness; sickly imitations of the commercial networks’ urgent demands for attention. I’m not suggesting they get better at copying commercial style promotions. Quite the reverse. The problem is an unwillingness to experiment with alternative advertising formats - testimonials, mash-ups, pointers, […]
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