I was surprised to see an ad for Woolworths during the Network Seven Olympic coverage. You would have thought Coles’ position as major sponsor [see comments] would have given them some category exclusivity.
Research has consistently shown that sponsorship is almost always a poor way of spending advertising dollars. More evidence recently from the Adelaide […]
I worry that ABC chief Kim Dalton is spending too much time in the public eye. In trying to talk up free-to-air TV’s future in the Sydney Morning Herald he says ‘additional free-to-air digital channels and devices such as Seven Network’s TiVo will reduce the appeal of pay TV’. Then in the same article he’s […]
ABC Chief Kim Dalton has just outlined the White Picket Fence view of media policy, calling for enforced quotas of Australian broadband content. Gee, wouldn’t the Internet be great if it were just like television?
No. One of the main reasons for the growth of the Internet is its phenomenal diversity compared to alternative media. Imposing […]
Less than 9 months after arriving in Second Life, Skribe Forti has positioned himself as a specialist producer of mixed reality video, with at least three international brand names on the showreel.
This week he produced a promotional video for the CSI Second Life episode. Detective Matt Taylor enters the virtual world to chase (guess who) […]
Okay, the Four Corners program. I don’t understand why all the Current Affairs programs in the world don’t share the same footage on Second Life. In case you’re planning to make your own, here is the format to use:
Send in a journalist who has no experience in the environment
Get him or her to report on […]
I am a big fan of the ABC and a loyal listener to Radio National. Herewith some critical comments relating to the ABC’s Second Life presence. (When will this guy say something POSITIVE?) Disclosure: I did offer to consult to the ABC last year and they declined.
There are a number of technical and navigational problems […]
Terrific event. Two star performances: Michaella Krajicek and Hawkeye.
The Hopman Cup was the first ITF tennis tournament to allow players to invoke the Hawkeye system to adjudicate close line-calls. There was full on acclaim for the implementation of this technology which removed the acrimony common when linesmen made human errors. Hawkeye will spread to Grand […]
Steve Vizard’s company, Cornerbox, is making a new comedy show for the Ten Network. It’s called The Wedge. Some poor promotional thinking from Ten on this. They’ve been running a teaser campaign which mentions the web site; don’t bother going there - it says “Coming Soon”.
Thanks to Andrew at China Grey who alerted me […]
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