Archive for the 'olympics' Category

Letter to the Future

Wednesday, September 17th, 2008

Watched the Closing Ceremony of the Paralympics. Seems an inappropriate name, given that paraplegia is only one disability. Why isn’t it called the Special Olympics?
The theme of the ceremony was Letter to the Future.
So here’s mine.
I’m writing to you at the conclusion of the Beijing Olympics; a spectacularly staged event full of pathos […]

Olympic ambush marketing

Sunday, August 10th, 2008

I was surprised to see an ad for Woolworths during the Network Seven Olympic coverage. You would have thought Coles’ position as major sponsor [see comments] would have given them some category exclusivity.
Research has consistently shown that sponsorship is almost always a poor way of spending advertising dollars. More evidence recently from the Adelaide […]