Tutorial: how to annoy your audience

Steve Vizard’s company, Cornerbox, is making a new comedy show for the Ten Network. It’s called The Wedge. Some poor promotional thinking from Ten on this. They’ve been running a teaser campaign which mentions the web site; don’t bother going there – it says “Coming Soon”.

Thanks to Andrew at China Grey who alerted me to this and pointed out that the reward for taking the trouble to visit the web site is to get less information than you got in the original teaser. “Thanks for your interest. We’ve just wasted your time.” Not teasing. Annoying.

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One Comment

  1. To be fair, Cornerbox isn’t Steve Vizard’s company and I don’t believe he has any financial stake in it. He has been associated with it in the past, but I believe they are trying to distance themselves nowdays. Nice site!

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