The resignation of Foster’s CEO Trevor O’Hoy, previously their CFO, was accompanied by an admission that the company paid too much for Southcorp wines. The rise of the Australian dollar was also mentioned. But I believe the company’s woes have more to do with a lack of dynamism in wine marketing.
New world wine-makers like […]
The price you get for winegrapes is one thing, but the other thing that really matters is what yield you get off that hectare of land. When you multiply the two together you can compare the worth of different varieties and different parts of the country.
So I recently came across a database of West Australian […]
There should be only two brands in Western Australian wine marketing. Margaret River and Western Australia. Although it is possible to market your wine as belonging to your local area (appellation/Geographic Indication/GI) this is a marketing blunder and wineries located outside Margaret River should follow a different path.
Margaret River has done a great job […]
WA’s iconic white wine, Houghton’s White Burgundy, is to be renamed Houghton’s White Classic. This is necessary because of the 1994 Agreement between Australia and the European Community on Trade in Wine, and Protocol (Wine Agreement). In signing this, Australia agreed to respect French Geographic Indications (GIs) including the name Burgundy.
You wonder why they’ve chosen […]
Lots of press recently about the supposedly unspectacular Penfolds Grange release for the year 2000. Some wine critics are saying it’s no better than a $15 bottle of wine.
At one level the decision to release a 2000 Grange was a mistake. The cachet of the brand comes about because of a hard-earned reputation as […]
Recently spoke to the head of one of the big WA wineries about their marketing. Like most wineries they spend all their money on trade advertising; personal selling into restaurants and bottle shops, talking up their quality and offering cut-price deals.
This is fine when you have the leading brand but long term it’s a […]
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