OK, so you can buy an episode of Desperate Housewives for your new video iPod for US$1.99. And various free-to-air execs in Australia think that this is a great opportunity to “monetise content” by allowing time-shifted viewing. Are you sure? On a 2.5″ screen? How desperate would you have to be, housewife?
I think the video iPod is a small white elephant. The iPod is a portable device. Audio is portable. Works fine in the car and while walking around. But when you’re moving around you’re by definition concentrating on where you’re going. And when you’re sitting in a cafe with friends only one person can view the screen.
Should have been a clue: You’ve been able to buy small screen portable TV devices for years. How many people carry one of those around with them?
Where is the content for the video iPod? TV shows will struggle on that small screen. Movies are worse; imagine spending 2 hours; my eyes hurt just thinking about it. Exclusive content would help but if you had great content why would you sell it for $2.66 on iTunes? Great time-sensitive content (arrest of Osama Bin Laden) would be sold to the mainstream news media. Great uncensored content (high profile celebs having sex) would not work on a small screen. Music clips? Not a really big deal.
Content needs to be especially developed for the medium and it would need to be talking heads. Close-ups. Personal ads is one possibility but they don’t really need to be portable. For the life of me I can’t see the application.
Just because you can deliver a new technology doesn’t mean there will be a demand for it.