Pig 05049

Christien Meindertsma spent three years researching the end uses of the range of raw materials that derive from pigs. Then she photographed the products that include a little bit of pig. Paint. Bullets. Beer. Sandpaper. Marshmallows. Beauty masks. To name a few. Her charming talk on the book follows.
I don’t know about you; I often have problems with Vimeo videos. You may have to play it through without volume first to buffer it locally and avoid the stop/starts.

TEDxAmsterdam: Christien Meindertsma from TEDxAmsterdam on Vimeo.

A simple book concept beautifully executed. Let me say that another way: the more clearly you define your project the more clearly you will communicate it and the greater your chances of success.

In this case, Christien’s marketing success allows her to powerfully comment on interconnectedness. Ordering the book and can’t wait for her next project.


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