Archive for the 'ethics' Category

Free Pick-Up in Podunk

Tuesday, October 14th, 2008

FREE. More than any other word, this word gives marketing a bad name. The most recent example to cross my virtual desk was a ‘Sponsor Update’ from WebProNews, a source of huge volumes of Search Engine Optimisation information; small portions of it useful. A ‘free’ offer for Brad Callen’s book, SEO Mindset: The Real Secrets […]