Clients are starting to ask their ad agencies and digital ad agencies about Second Life. Last week I did a series of presentations to Australian agencies about the virtual world, trying to explain it to people who in some cases have not yet experienced it. In those cases it was like trying to explain television […]
The problem with smarty-pants headlines is that sometimes, just sometimes, they go awry. Generally calls for fancy footwork.
Chrysler bought sponsorship of Time Magazine’s Person of the Year edition and a copywriter wrote a contextual ad: ‘You may not be the Person of the Year but at least you can drive like one’. Wait a minute! […]
Having now conducted a number of tours of real life businesses in Second Life I suggest to you that the medium is not working as advertised. I’m talking in particular about trying to sell real life goods.
Here are the traffic numbers in avatar minutes/week:
Adidas 1,122
American Apparel 2,588
Dell Factory 577
Warner Bros’ listening loft for Regina Spektor […]
The blog of one of IBM’s virtual world evangelists, Irving Wladawsky-Berger (some call him Irving Berger, not sure why) reveals an deep understanding of the potential of this platform. IBM are exploring Second Life as a way of conducting remote meetings and are developing ways of using it as part of an induction program for […]
CNet and IBM are in Second Life. IBM have a full time employee who is researching Second Life for its business applications and is promoting virtual worlds within IBM. CNet is the first major commercial media group to take a permanent slot. It has covered Second Life more closely than other outlets and this step […]
Attending the Second Life Community Conference was like standing with a group of people on the edge of a cliff looking down on a city, knowing that in the morning it would be ours.
The context for this is a user base which has grown from 15,000 two years ago to 536,000 and continues to grow […]
As part of my marketing training at Colgate-Palmolive I worked as a sales rep visiting Sydney supermarkets. The experience left me deeply scarred. Supermarket managers are people who have spent 10 years or more being bastardised by their superiors and by the time they reach the giddy heights they are ready to dish it out. […]
What distinguishes a restaurant from a fast-food outlet? Apart from the fact that it’s hard to make a living as a restaurant these days? When I was a kid our family went to a very good Chinese place called The Cheong On. Every time we went, the owner, Mr Ho, would visit our table during […]
I’m reproducing here an extract from an Instant Messaging conversation I had in Second Life last night. This is to demonstrate how SL could be used as a virtual store and how companies could use the environment to improve internal communication to the benefit of customers.
In SL I was shopping with Kate; I’d asked her […]
When I told a tech friend of mine I am taking my consultancy business inside an on-line computer game and am paying thousands of dollars for the privilege, he laughed at me. I have recently become aware of a game called Second Life which I believe will turn out to be one of the most […]
You are currently browsing the archives for the Marketing category.