What distinguishes a restaurant from a fast-food outlet? Apart from the fact that it’s hard to make a living as a restaurant these days? When I was a kid our family went to a very good Chinese place called The Cheong On. Every time we went, the owner, Mr Ho, would visit our table during […]
I’m reproducing here an extract from an Instant Messaging conversation I had in Second Life last night. This is to demonstrate how SL could be used as a virtual store and how companies could use the environment to improve internal communication to the benefit of customers.
In SL I was shopping with Kate; I’d asked her […]
When I told a tech friend of mine I am taking my consultancy business inside an on-line computer game and am paying thousands of dollars for the privilege, he laughed at me. I have recently become aware of a game called Second Life which I believe will turn out to be one of the most […]
Have been doing some work on a Web 2.0 seminar/event, omigod. Or more correctly, omigod, my internet strategy is SOOO irrelevant.
The seminar is about the very significant changes that have occurred on the internet over the past 12 or 18 months in the development of social software in particular. The phenomenon of MySpace, the […]
A number of new clients over the past few months and the prospect of working with a significant West Australian public company on an international project. May need to expand the business later in the year.
New business comes from a variety of sources. Word of mouth, principally. “We used this guy who completely mangled […]
All right. Having shown you some awful examples of outdoor advertising, here is probably the best use of outdoor advertising in the last 10 years in Australia. Yellowglen, by Mildara Blass (now Fosters).
It showcases the simplicity of a great campaign. What is the essential element of sparkling wine? Bubbles. What is the aspirational quality of […]
As is my wont, here are some more bad examples of outdoor advertising. These are bus shelter ads. It’s an unusual medium because some people will read them close up but the focus is really drive-by traffic.
Why so small? It’s my attempt to simulate the effect of driving by at 92kph. Yes, I just got […]
Steve Vizard’s company, Cornerbox, is making a new comedy show for the Ten Network. It’s called The Wedge. Some poor promotional thinking from Ten on this. They’ve been running a teaser campaign which mentions the web site; don’t bother going there - it says “Coming Soon”.
Thanks to Andrew at China Grey who alerted me […]
Of all the major forms of media, the simplest seems the worst understood. Outdoor advertising involves looking at an ad while you’re a substantial distance away and driving at high speed. Most viewers are driving a car; so they can’t look for long. A half a second maybe? Passengers might have two seconds.
The rule […]
On Friday I attended a conference on the future of the Australian wine industry. Some terrific presentations but some just awful. It amazes me that 18 years after the product was invented, people still don’t understand the basics of giving a Powerpoint Presentation. Some of these people are in senior executive roles; do they never […]
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