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The problem with smarty-pants headlines is that sometimes, just sometimes, they go awry. Generally calls for fancy footwork.

Chrysler bought sponsorship of Time Magazine’s Person of the Year edition and a copywriter wrote a contextual ad: ‘You may not be the Person of the Year but at least you can drive like one’. Wait a minute! Time just told me I was Person of the Year. When Time chose “You”, a reference to the millions of people now contributing digital content, they inadvertantly made the sponsor’s headline contradictory.

It’s a simple re-write of the headline: ‘Now that you are the Person of the Year, drive like one’. I can only guess that the agency and client are both on holiday. See, if they were big companies this wouldn’t happen. Here’s the ad in question.

This entry was posted on Saturday, December 30th, 2006 at 1:52 pm and is filed under Advertising, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.