Inside This World is doing a small software job for Princeton in Second Life. They’re our second US University client. Very pleased to be working with such progressive people. They continue their history of architectural adventurousness with a knock-out build by Scope Cleaver. Congratulations to client and builder.
Attending the Second Life Community Conference was like standing with a group of people on the edge of a cliff looking down on a city, knowing that in the morning it would be ours.
The context for this is a user base which has grown from 15,000 two years ago to 536,000 and continues to grow […]
A campaign is a series of ads with some recognisable consistency between one ad and the next. Seldom done in education advertising here. Each department seems to have its own ideas. This is the only print campaign I’m aware of in recent times in the WA market.
A good campaign occurs when an ad […]
Continuing a series looking at print ads for tertiary institutions; today, Edith Cowan University. Oh dear, oh dear, oh dear… another tertiary education ad featuring people and lifts. Very aspirational, I’m sure.
It’s not just your eyesight; the text in this ad is practically illegible even as a near full-page print advertisement. You may just be […]
Continuing a review of print advertising by West Australian Universities …
Well, unlike the Curtin ad, this seems sound strategically. Reinforces the institution as high achieving. Clearly branded. Murdoch name is prominent so they’re not wasting money. Criticisms: Doesn’t really link Murdoch’s research work to any enrolment benefit. Boring as bird flu. Needs professional photography and […]
The first in a series of analyses, trying to understand advertising by educational institutions. I’m struggling to even imagine the nature of the brief given to the advertising agency for this ad. Was it: “We want you to tap into the warrior nature of potential postgraduates.” Or possibly: “We believe it’s important to convey […]
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