The iPad’s about to become the most quickly adopted electronic device of all time. And it’s throttled the growth of netbooks, notebooks and netwooks. Netwooks have not been invented yet; full marks if you noticed that. It’s a great marketing… Continue Reading
Have a look at this official promotional video for Western Australia and then we’ll talk. When I say ‘talk’ I mean ‘rant’. Tourism marketing in Western Australia is famously abysmal. Look critically at this from the viewpoint of international tourism… Continue Reading
Christien Meindertsma spent three years researching the end uses of the range of raw materials that derive from pigs. Then she photographed the products that include a little bit of pig. Paint. Bullets. Beer. Sandpaper. Marshmallows. Beauty masks. To name… Continue Reading
The invention of the disposable razor is a celebrated marketing story. Invented by Bic, not a shaving company. The reason Bic got into this market was that they were competing with Gillette in the portable cigarette lighter business. The portable… Continue Reading
A brief overview of perhaps the least understood marketing concept: positioning. It’s what you need to get clear on before you start advertising. Imagine you’re a wealthy business person and your birthday party is coming up. You’ve decided to book… Continue Reading
Went to Sexpo and met Fiona Patten, the Convenor of the Australian Sex Party. I think this is going to be successful and influential. Set up by the Eros Foundation, the sex industry lobby group, it’s attracting the support of… Continue Reading
Having already suggested that the Australian Advertising Industry is generally clueless about marketing their own services on the web I thought to monster a couple of other industries. So I had a look at the web sites of 50 West… Continue Reading
I ran the first Web Promotion SHOCK seminar yesterday and it was poorly attended. Getting the marketing right is a process that almost always involves risk and failure. I remember a guy who got promoted at Colgate-Palmolive while I was… Continue Reading
Mischief. The first twelve Advertising Agency web sites I looked at are making no effort to attract web traffic. Either they have as much work as they want or they don’t believe that potential clients search the internet for advertising… Continue Reading
The Fortified Sustainability Project; it should have been a warning that they might not come up with brilliant names. The business of re-naming fortifieds that have used Spanish, Portuguese and Hungarian names for over a hundred years has begun –… Continue Reading
Perhaps you’ve been listening to Rupert Murdoch’s Boyer Lectures? He has an awful voice but he says a lot of sensible things – as you can imagine, he has the benefit of an unusually wide perspective. His dislike of elites… Continue Reading
Crikey and others have written about the lack of direction at Coles. Here are some suggestions, without the benefit of any market research information. 1. Use social software and market research to solicit the best ideas from the shop floor.… Continue Reading
My preferred café is closed over the holiday season so I’ve been visiting the slightly less fashionable one down the street. It’s run by a Turkish lady and her business partner. They’ve bought this place at considerable financial risk. Business… Continue Reading
From the Department of I Told You So, Google’s Lively has got the boot and Second Life continues to lose corporate traction. Reuters and Avastar have abandoned the platform. Quarter three in Second Life saw negative growth. Business was interested… Continue Reading
FREE. More than any other word, this word gives marketing a bad name. The most recent example to cross my virtual desk was a ‘Sponsor Update’ from WebProNews, a source of huge volumes of Search Engine Optimisation information; small portions… Continue Reading
The City of Perth is contributing $200,000 to the Christmas Pageant. But they want their pound of flesh. Naming rights. Trouble is, there are already two other sponsors. No problem, we’ll just call it “The RAC Channel 7 Christmas Pageant… Continue Reading
