Just because you can create a virtual world like Second Life on a mobile phone platform doesn’t mean it’s a good idea. Lamity is a new virtual world on a mobile phone platform. It’s built on Google’s Open Source software,… Continue Reading
The ABC has always been Amateur Hour on grooming. Its station promotions are the other weakness; sickly imitations of the commercial networks’ urgent demands for attention. I’m not suggesting they get better at copying commercial style promotions. Quite the reverse.… Continue Reading
Well that’s convenient. My home town Perth has won the right to host the inaugural World Blog Awards, narrowly beating Seville, Manchester and Kansas City (a long fourth). These will be held on Sunday 31st August, 2008 at a venue… Continue Reading
Gene Weingarten won a Pulitzer Prize for his feature article in the Washington Post, Pearls before Breakfast. It discusses a little social experiment the paper conducted. They convinced Joshua Bell, one of the world’s leading violinists to busk at a… Continue Reading
I saw a great use of the Telstra Phone Words product this week. Phone Words is the add-on service that lets you use a 13 or 1300 number in conjunction with a word. Makes it easy to remember a phone… Continue Reading
The price you get for winegrapes is one thing, but the other thing that really matters is what yield you get off that hectare of land. When you multiply the two together you can compare the worth of different varieties… Continue Reading
The fourth best thing about Japan, after Japanese ladies, Cupie Mayonnaise and the kotatsu is the attitude to customer service. Americans can give good service, but it’s different: it’s good because they want you to tip them. Not so much… Continue Reading
I was interested to learn about the use of Adwords in testing potential names for books. Tim Ferriss found the name “Four Hour Workweek” the stand-out result in his Adwords testing and had a #1 bestseller. I guess he also… Continue Reading
Henry Ford is credited with the insight “I know half of my advertising works really well. I just don’t know which half”. The success of Google, the leader in online advertising, is largely due to the impressive accountability that they… Continue Reading
There should be only two brands in Western Australian wine marketing. Margaret River and Western Australia. Although it is possible to market your wine as belonging to your local area (appellation/Geographic Indication/GI) this is a marketing blunder and wineries located… Continue Reading
Like many who spend time in Second Life I have virtual friends, virtual business partners and at least one virtual lover. These people live in Europe and the US and are walled off from my real life friends and business… Continue Reading
Is that people insist on interacting with it. If you look at the Facebook applications generated by big business you see that Facebook spam is a major hurdle for corporates. Once again the battle between the old respectables and ambush… Continue Reading
I’m working at the moment on Second Life projects for Lithuanian and Singaporean clients. The Lithuanian project is with a commercial entity. Not the first in a Baltic state though. Estonia has just established a virtual embassy in Second Life,… Continue Reading
Yesterday I stopped in at the Northbridge Festival and was listening to a pretty good brass outfit when Milton Quackenbush’s mother tapped me on the shoulder. She had seen me taking notes (I was working, so sue me) and asked… Continue Reading
Lyndon LaRouche, American political figure and economist who was sentenced to 15 years’ jail for fraud has fallen hook, line and sinker for an April 1st joke on a Second Life blog. No, Rupert Murdoch did NOT pay $30 million… Continue Reading
Leslie Nassar: I spoke to him after the Perth Podcamp. He was instrumental in Radio National’s wonderfully successful podcasting effort. Their average user is 40 plus plus, supposedly well over the technology hill. Yet on a pro-rata basis they get… Continue Reading
