Proof reading? We put it through the spell checker. Not my fault Microsoft think ‘dinning’ is a word. Probably means making a big noise. Anyway, we sent it to the client and they signed off on it, so NOT problem… Continue Reading
Here’s what happened. Microsoft’s new agency, Crispin Porter + Bogusky, did some research that told them: 1. ‘Bill Gates is inextricably linked with Microsoft and he is perceived positively’ [If Robert Mugabe gave $37B to charity he would be seen… Continue Reading
As one of the victims of Lake Shiraz (family has a vineyard) I thought I’d volunteer one of my ideas for the marketing of Australian wine. I have previously criticised Fosters for a lack of innovation in wine marketing. Strangely,… Continue Reading
I’ve seen two TV ads for the Carpenter Labor Government in Western Australia, both with low production values and I think strategically ineffective. The hero is the Premier, dressed in a smart suit and tie. In the first ad, he… Continue Reading
I was surprised to see an ad for Woolworths during the Network Seven Olympic coverage. You would have thought Coles’ position as major sponsor [see comments] would have given them some category exclusivity. Research has consistently shown that sponsorship is… Continue Reading
Overuse of old internet memes such as ‘i can haz’ or ‘pwnage’ suggests a lack of original expression. Too much repetition is tedious. Learn to spell the word ‘the’. Most of you are not teens or twenty-somethings. Stop faking it.… Continue Reading
The new search engine, Cuil, has underwhelmed people so far with its performance. I guess it’s early days but their apparent business strategies, ‘bigger than Google’ and ‘better privacy policy’ got me thinking about what a better search engine than… Continue Reading
I have a relation who’s a famous retired sportsman; a household name. He returned to his home town and wanted to join the local golf club, which had a waiting list. The membership officer explained to my famous relative that… Continue Reading
I worry that ABC chief Kim Dalton is spending too much time in the public eye. In trying to talk up free-to-air TV’s future in the Sydney Morning Herald he says ‘additional free-to-air digital channels and devices such as Seven… Continue Reading
Google have this philosophy of putting products into beta early in the development phase and ironing out the problems as they go. It’s not going to work with Lively in the virtual world/game space. People are not going to come… Continue Reading
Pictured: Me in Lively, streaming Lisa Nova’s Twitter Whore video into my room, Twittery. Lively is described as Google’s answer to Second Life. It’s not. Second Life is a virtual world; Lively is chat software with 3D avatars. It’s browser-based,… Continue Reading
IBM and Second Life have announced the ability to teleport from Second Life into Open Sim grids (an open source version of Second Life). They describe this as a first; well, my business partner Loki Clifton and others have been… Continue Reading
The ABC are advertising their Local Radio stations on the teev. Fair enough. The ad features snatches of audio from a range of different programs and a fairly static visual background. It’s dreadfully unappealing. When you watch television, and this… Continue Reading
“Each morning, the Maori people of New Zealand, which is part of Australia, rise at dawn, cook some eggs, put on their grass skirts and go out to the fields to make 42 below vodka.” It’s the start of a… Continue Reading
ABC Chief Kim Dalton has just outlined the White Picket Fence view of media policy, calling for enforced quotas of Australian broadband content. Gee, wouldn’t the Internet be great if it were just like television? No. One of the main… Continue Reading
The resignation of Foster’s CEO Trevor O’Hoy, previously their CFO, was accompanied by an admission that the company paid too much for Southcorp wines. The rise of the Australian dollar was also mentioned. But I believe the company’s woes have… Continue Reading
