Mischief. The first twelve Advertising Agency web sites I looked at are making no effort to attract web traffic. Either they have as much work as they want or they don’t believe that potential clients search the internet for advertising… Continue Reading
The Fortified Sustainability Project; it should have been a warning that they might not come up with brilliant names. The business of re-naming fortifieds that have used Spanish, Portuguese and Hungarian names for over a hundred years has begun –… Continue Reading
Perhaps you’ve been listening to Rupert Murdoch’s Boyer Lectures? He has an awful voice but he says a lot of sensible things – as you can imagine, he has the benefit of an unusually wide perspective. His dislike of elites… Continue Reading
One for the romantics. Possibly not safe for work. Depends where you work. Err, outtake number three was cute. Advertising taboo subjects is a fascinating business. I think more than any other form of communication, advertising has helped counter our… Continue Reading
Any product, however ridiculous, can look good when used by Asian Models In Evening wear. Via Textually and DVICE.
Crikey and others have written about the lack of direction at Coles. Here are some suggestions, without the benefit of any market research information. 1. Use social software and market research to solicit the best ideas from the shop floor.… Continue Reading
My preferred café is closed over the holiday season so I’ve been visiting the slightly less fashionable one down the street. It’s run by a Turkish lady and her business partner. They’ve bought this place at considerable financial risk. Business… Continue Reading
Starting with a cricket theme, we are giving viewers the chance to evict television personalities, programs and executives. As the graph says, SMS your victim’s number or enter it on the web at m.smspoll.net Cruel. But fair. You need the… Continue Reading
Google’s changes to their Search Engine Results Pages (SERPS) let you change the order of your search results. I’m so excited I could breathe. How often do you re-do a search? Those searches would be a very small fraction of… Continue Reading
From the Department of I Told You So, Google’s Lively has got the boot and Second Life continues to lose corporate traction. Reuters and Avastar have abandoned the platform. Quarter three in Second Life saw negative growth. Business was interested… Continue Reading
You’ve described Radio National as the jewel in the crown of the ABC. I don’t understand why you would allow the removal of some of the most distinctive gems. The ABC Media Release describes the shelving of eight programs. The… Continue Reading
FREE. More than any other word, this word gives marketing a bad name. The most recent example to cross my virtual desk was a ‘Sponsor Update’ from WebProNews, a source of huge volumes of Search Engine Optimisation information; small portions… Continue Reading
The City of Perth is contributing $200,000 to the Christmas Pageant. But they want their pound of flesh. Naming rights. Trouble is, there are already two other sponsors. No problem, we’ll just call it “The RAC Channel 7 Christmas Pageant… Continue Reading
I haven’t had one since I was ten: Barry Cable. When that guy unleashed a drop kick it was like fucking ballet. Not sure if girls have this to the same extent but heroes are a great reassurance to boys;… Continue Reading
It’s an entertainment precinct which is down on its luck. The most visible sign of that is, um, the signage. Barricaded shopfronts, peeling paint, old decaying signs. Not to say there aren’t some well-presented businesses; the Dome, Oliver’s Restaurant, The… Continue Reading
Watched the Closing Ceremony of the Paralympics. Seems an inappropriate name, given that paraplegia is only one disability. Why isn’t it called the Special Olympics? The theme of the ceremony was Letter to the Future. So here’s mine. I’m writing… Continue Reading
