Arthur C. Clarke said, “any sufficiently advanced technology is indistinguishable from magic”. And Bret R. Treasure said, “some magicians charge too much”. If you are a client, and you don’t know much about the web, you’re at risk of paying… Continue Reading
Yesterday we launched the WA campaign for the Australian Sex Party. A good result; we got coverage in the daily paper, the talk radio station and two of three commercial TV stations. I was struck by the high level of… Continue Reading
Maybe it’s just me. I find myself constantly between the amusing and the effective. Here’s a classic case. Tasked with the job of creating an election leaflet for my candidacy in the Federal Election, I couldn’t resist a dig at… Continue Reading
I’ve just authored three ads for the Australian Sex Party. Click the photo to see the full ad or the text links below the photo for versions II and III. What to say to your Labor mates What to say… Continue Reading
The Media140 event was held in Perth this week and I attended as a guest blogger. For me, one of the most interesting things about Media140 was seeing the effect of the Twitter Wall; the web page of tweets with… Continue Reading
Foursquare and seven years ago, our fathers brought forth on this Internet a new application. The latest venture capital love object is Foursquare, which has signed up 275,000 New Yorkers to a mobile phone GPS app that lets their friends… Continue Reading
Christien Meindertsma spent three years researching the end uses of the range of raw materials that derive from pigs. Then she photographed the products that include a little bit of pig. Paint. Bullets. Beer. Sandpaper. Marshmallows. Beauty masks. To name… Continue Reading
Happy Australia Day. I wrote a song. It’s loosely based on Waltzing Matilda. The words for that song, of course, were written by the great Australian Poet, Ukulele Paterson. Thanks to my Producer, Leo Treasure, who is like a son… Continue Reading
Enex have just presented the results of their analysis of the ISP-filtering trials; the Government’s test on Internet censorship. Here is my selective summary of the Executive Summary: There were two parts to the test; ‘protecting’ people against the sites… Continue Reading
The invention of the disposable razor is a celebrated marketing story. Invented by Bic, not a shaving company. The reason Bic got into this market was that they were competing with Gillette in the portable cigarette lighter business. The portable… Continue Reading
A brief overview of perhaps the least understood marketing concept: positioning. It’s what you need to get clear on before you start advertising. Imagine you’re a wealthy business person and your birthday party is coming up. You’ve decided to book… Continue Reading
Banner maker I’m declaring December 7th the first Sales Respect Day. Talk to any real estate salesperson. Their job involves providing valuable information to people who need to make a decision. Yet they are treated like second-class citizens. Often they… Continue Reading
Here’s a (real) complaint letter written in 2001 to Nissan. ATTENTION: MR NEVILLE GREEN, GENERAL MANAGER – NATIONAL PARTS DEAR SIR, I would like to bring to your attention some serious faults in Nissan Motor Co. in regard to parts… Continue Reading
Phillip, I’d like to begin by saying that I think it’s very generous of you to step down as host of Late Night Live and give voice to someone with a different set of ideas. It certainly runs counter to… Continue Reading
I’m going to speculate here that Google Wave is going to make social media even more important in web site search engine rankings. Let’s assume Google implement Wave in more or less its current form. I see four SEO benefits… Continue Reading
I wrote an uninformed blog post after reading articles reviewing Google Wave. I’ve deleted it. Herewith, I hope, a more sensible post written after viewing the Google Wave video that was shown to developers. Although the articles I read were… Continue Reading
