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What is Twitter good for?

May 31, 2009Administrator Leave a Comment

Just been reading Thom Kennon and find myself in complete agreement with him. He talks about looking for info on Google’s recent changes to trademark policy. “I first searched in Google for ‘google trademark’ and came up with a mix… Continue Reading →

google, search, twitter

Australian Sex Party at Sexpo

May 21, 2009Administrator 3 Comments

Went to Sexpo and met Fiona Patten, the Convenor of the Australian Sex Party. I think this is going to be successful and influential. Set up by the Eros Foundation, the sex industry lobby group, it’s attracting the support of… Continue Reading →

expo, Marketing, Politics, sex

Miserable Investment Schemes

May 19, 2009Administrator 7 Comments

The failure of Great Southern and their competitor Timbercorp will be mourned only by their investors and their greedy financial brokers. The Managed Investment Schemes (MIS) were a blight; an awful piece of government policy that fueled uneconomic plantings and… Continue Reading →

agriculture, Wine

The door stop with no copyright

May 10, 2009Administrator 4 Comments

An excellent story from Radio National’s Law Report on the implications of the High Court judgment on Ice TV vs Nine Network. It was resolved in IceTV’s favour, to wit, no copyright exists in published TV programme guides. There’s a… Continue Reading →

direct marketing, Television

Nice weather we’re having

May 9, 2009Administrator 1 Comment

Perth, where I live, has a superb climate. Everyone who lives here knows it. To my mind, April is the most magnificent month of the year and this year, April weather has extended into May. Ridiculous amounts of mild/warm weather… Continue Reading →

perth, weather

Death of Meetup

May 5, 2009Administrator 1 Comment

Meetup.com is/was a 2002 startup which was all about using the Internet to create community meetings of people with shared interests. It gave you a message board, allowed members to RSVP and sent out reminders about meetings. Its legacy is… Continue Reading →

Facebook, meetup, social, software

Fiestas for the plebs

April 23, 2009Administrator 8 Comments

Ad Age reports on Ford lending 100 new Ford Fiestas to especially selected bloggers in exchange for their independence and a share of their souls. 4000 applied but only 100 were young, good-looking, could string two sentences together and had… Continue Reading →

blogging, Media, social, twitter

Responsible Service of Alcohol

April 22, 2009Administrator Leave a Comment

I know my business is called Free Beer but I should emphasize that I give it away responsibly. I’ve just done some work for Clubs WA who conduct training for people who serve alcohol. Part of that was a short… Continue Reading →

Presentation, Video

Cultural exchange

April 10, 2009Administrator Leave a Comment
doonesbury

Why 100Mbps is not enough

April 10, 2009Administrator 6 Comments

Malcolm Turnbull has made a fair criticism of the proposed Australian National Broadband Network; 100Mbps of FTTH. Fibre To The Home. He says the Government is asserting commercially viability when they haven’t yet done the feasibility study. The best approach,… Continue Reading →

broadband, internet marketing, virtual reality, virtual world

Niceties of networking

April 3, 2009Administrator 4 Comments

I sat next to a lady at a networking event recently. A long table, lots of people there. I said hello but she was chatting with her business partner and another person. I looked for an opportunity to talk to… Continue Reading →

networking

On longer snippets

March 30, 2009Administrator 4 Comments

Google’s made two changes to its search results. The first is an attempt to give you more useful suggestions for your search. For example, when you search for ‘oil’, it will come back with ‘did you mean unburned Venezuelan crude… Continue Reading →

google, search, SEO, web marketing

Screw the customers; it LOOKS fantastic!

March 24, 2009Administrator 5 Comments

Having already suggested that the Australian Advertising Industry is generally clueless about marketing their own services on the web I thought to monster a couple of other industries. So I had a look at the web sites of 50 West… Continue Reading →

Marketing, online marketing, web marketing, Wine

Free eggs

March 11, 2009Administrator 6 Comments

I walked down to the Re Store to get some free range eggs. When I got back, I met an elderly lady in the lift with whom I have a nodding acquaintance. She told me she had just taken delivery… Continue Reading →

Uncategorized

“As I say in my book…”

March 4, 2009Administrator 18 Comments

I ran the first Web Promotion SHOCK seminar yesterday and it was poorly attended. Getting the marketing right is a process that almost always involves risk and failure. I remember a guy who got promoted at Colgate-Palmolive while I was… Continue Reading →

Advertising, Marketing, Media, newspapers, public relations, Radio

My first ever public seminar

February 13, 2009Administrator 1 Comment

Book in for Web Promotion SHOCK – it’s aimed at businesses who want to increase their web traffic. The cost is $75; designed to give usable knowledge that people can implement themselves or pass on to their webmaster. Most Australian… Continue Reading →

online marketing, search, seminar, SEO, web marketing, Web promotion

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Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

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Nice name. Why free beer?

Because everyone remembers my business name.

But also, giving someone a case of beer as payment generally gets you more value than what it cost. When we market something, we're doing a similar thing - imbuing a product with a personal, intangible value.

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