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Advertising

Microsoft: Gates-Seinfeld alternatives

September 13, 2008Administrator Leave a Comment

Here’s what happened. Microsoft’s new agency, Crispin Porter + Bogusky, did some research that told them: 1. ‘Bill Gates is inextricably linked with Microsoft and he is perceived positively’ [If Robert Mugabe gave $37B to charity he would be seen… Continue Reading →

Advertising, microsoft, Television

How not to do political advertising

August 17, 2008Administrator 3 Comments

I’ve seen two TV ads for the Carpenter Labor Government in Western Australia, both with low production values and I think strategically ineffective. The hero is the Premier, dressed in a smart suit and tie. In the first ad, he… Continue Reading →

Advertising, Politics

Olympic ambush marketing

August 10, 2008Administrator 8 Comments

I was surprised to see an ad for Woolworths during the Network Seven Olympic coverage. You would have thought Coles’ position as major sponsor [see comments] would have given them some category exclusivity. Research has consistently shown that sponsorship is… Continue Reading →

Advertising, olympics, sponsorship, Television

Advertising radio on TV

July 8, 2008Administrator 2 Comments

The ABC are advertising their Local Radio stations on the teev. Fair enough. The ad features snatches of audio from a range of different programs and a fairly static visual background. It’s dreadfully unappealing. When you watch television, and this… Continue Reading →

ABC, Advertising

What does BANNED mean?

July 4, 2008Administrator 2 Comments

“Each morning, the Maori people of New Zealand, which is part of Australia, rise at dawn, cook some eggs, put on their grass skirts and go out to the fields to make 42 below vodka.” It’s the start of a… Continue Reading →

Advertising, new zealand, regulation

Bad Hair Day on Radio National

April 27, 2008Administrator 6 Comments

The ABC has always been Amateur Hour on grooming. Its station promotions are the other weakness; sickly imitations of the commercial networks’ urgent demands for attention. I’m not suggesting they get better at copying commercial style promotions. Quite the reverse.… Continue Reading →

ABC, Advertising, Radio

Phone Words

March 25, 2008Administrator 2 Comments

I saw a great use of the Telstra Phone Words product this week. Phone Words is the add-on service that lets you use a 13 or 1300 number in conjunction with a word. Makes it easy to remember a phone… Continue Reading →

Advertising, Marketing, phone, telephone, telstra

Google Advertising Professionals

February 4, 2008Administrator 2 Comments

Henry Ford is credited with the insight “I know half of my advertising works really well. I just don’t know which half”. The success of Google, the leader in online advertising, is largely due to the impressive accountability that they… Continue Reading →

Advertising, google, internet marketing, web marketing

Problem with interactive media

December 18, 2007Administrator Leave a Comment

Is that people insist on interacting with it. If you look at the Facebook applications generated by big business you see that Facebook spam is a major hurdle for corporates. Once again the battle between the old respectables and ambush… Continue Reading →

Advertising, Facebook, Media

Media Tonic

July 5, 2007Administrator Leave a Comment

Media Tonic is a new client, a media representation business based in Perth. My brother Mark works there. I’ve done them an e-newsletter and a blog aimed at entertaining their clients and agency contacts. ENTERTAINING? Yes, I’m working hard to… Continue Reading →

Advertising, Marketing, Media

Viral 3D advertising

April 9, 2007Administrator 1 Comment

Email is the fire that fans the internet. Hidden amongst untold millions of boring, static web pages are tiny pockets of original content. Yes, there are RSS feeds and sites which aggregate content but how do you find most of… Continue Reading →

Advertising, Marketing, Second Life

Remote intimacy and musical underwear

March 5, 2007Administrator 1 Comment

Clients are starting to ask their ad agencies and digital ad agencies about Second Life. Last week I did a series of presentations to Australian agencies about the virtual world, trying to explain it to people who in some cases… Continue Reading →

Advertising, Marketing, Second Life

Am I Person of the Year or Not?

December 30, 2006Administrator Leave a Comment

The problem with smarty-pants headlines is that sometimes, just sometimes, they go awry. Generally calls for fancy footwork. Chrysler bought sponsorship of Time Magazine’s Person of the Year edition and a copywriter wrote a contextual ad: ‘You may not be… Continue Reading →

Advertising, Marketing

Blog sponsors & editorial independence

December 22, 2006Administrator 2 Comments

If you’re like me you take it as read that blogs run by journalists follow the same standards of editorial independence common to good newspapers. However, I did some research into the number of references in body text to three… Continue Reading →

Advertising, Second Life

OK, so here’s how it’s done

December 29, 2005Administrator 3 Comments

All right. Having shown you some awful examples of outdoor advertising, here is probably the best use of outdoor advertising in the last 10 years in Australia. Yellowglen, by Mildara Blass (now Fosters). It showcases the simplicity of a great… Continue Reading →

Advertising, Marketing, Outdoor

Bus ads

December 29, 2005Administrator Leave a Comment

As is my wont, here are some more bad examples of outdoor advertising. These are bus shelter ads. It’s an unusual medium because some people will read them close up but the focus is really drive-by traffic. Why so small?… Continue Reading →

Advertising, Marketing, Outdoor

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