It’s an entertainment precinct which is down on its luck. The most visible sign of that is, um, the signage. Barricaded shopfronts, peeling paint, old decaying signs. Not to say there aren’t some well-presented businesses; the Dome, Oliver’s Restaurant, The… Continue Reading
The resignation of Foster’s CEO Trevor O’Hoy, previously their CFO, was accompanied by an admission that the company paid too much for Southcorp wines. The rise of the Australian dollar was also mentioned. But I believe the company’s woes have… Continue Reading
I saw a great use of the Telstra Phone Words product this week. Phone Words is the add-on service that lets you use a 13 or 1300 number in conjunction with a word. Makes it easy to remember a phone… Continue Reading
The fourth best thing about Japan, after Japanese ladies, Cupie Mayonnaise and the kotatsu is the attitude to customer service. Americans can give good service, but it’s different: it’s good because they want you to tip them. Not so much… Continue Reading
I was interested to learn about the use of Adwords in testing potential names for books. Tim Ferriss found the name “Four Hour Workweek” the stand-out result in his Adwords testing and had a #1 bestseller. I guess he also… Continue Reading
There should be only two brands in Western Australian wine marketing. Margaret River and Western Australia. Although it is possible to market your wine as belonging to your local area (appellation/Geographic Indication/GI) this is a marketing blunder and wineries located… Continue Reading
Leslie Nassar: I spoke to him after the Perth Podcamp. He was instrumental in Radio National’s wonderfully successful podcasting effort. Their average user is 40 plus plus, supposedly well over the technology hill. Yet on a pro-rata basis they get… Continue Reading
Melbourne IT is a dreadful business. The leading Australian domain name registrar charge substantially more than their international competitors. More for domains. More for hosting. More for promotion. Pay SEVEN times as much for a .com or a .com.au through… Continue Reading
Fingerfood Catering wanted to increase business in both the domestic and corporate markets. The site I’ve developed allows people to nominate the number of guests and the style of food, then generates a priced menu and images of the dishes.… Continue Reading
I read a book by Seth Godin called the Purple Cow. The Purple Cow being a metaphor for doing something bold in your marketing. It’s a few years old now and I learned some valuable facts (Shaquille O’Neil spent $100,000… Continue Reading
Media Tonic is a new client, a media representation business based in Perth. My brother Mark works there. I’ve done them an e-newsletter and a blog aimed at entertaining their clients and agency contacts. ENTERTAINING? Yes, I’m working hard to… Continue Reading
Ricoh is one of the world’s largest manufacturers of copiers, fax systems and printers. Our Second Life build for them is a three storey high replica of an Aficio photocopier housing a showroom with working replicas of their latest photocopiers.… Continue Reading
Advertising began with line ads in newspapers in the 17th century. A product description and a price, for a hundred and fifty years until the technology allowed illustrations and eventually color. Illustration saw advertisers link their products to fine art,… Continue Reading
Gartner’s prediction that 80% of internet users will be in virtual worlds within four years is already bouncing around the blogosphere. Don’t percentages lend a lovely credibility to a forecast? Would you believe them if they said 79%? Their advice… Continue Reading
My Second Life Development company, Inside This World, recently attended the International Technology Expo (ITE). The product we were demonstrating, the Holodeck, was joint winner of the People’s Choice award for best technology. Over sixty companies exhibited. A nice acknowledgement… Continue Reading
Email is the fire that fans the internet. Hidden amongst untold millions of boring, static web pages are tiny pockets of original content. Yes, there are RSS feeds and sites which aggregate content but how do you find most of… Continue Reading
