I only get it for the ads. They’re shiny and interactive. Multi-page video. Some ads have a Download App button at the bottom of the screen. Where the advertiser has bothered, the ad format is compelling and it’s more accessible… Continue Reading
Here’s a clever ad for the SBS movie channel. Unfortunately, it appeared in a brochure promoting the French Film Festival in Perth. You’d have to assume that people who’ve sought out that publication are already reasonably positively disposed to foreign… Continue Reading
“We chased the consumer with aggressive discounting in November and December . . . so when we got to the stocktake sale consumers didn’t need to purchase,” – Bernie Brookes, Myer Chief Executive, Feb 7, 2011. Well there you have… Continue Reading
I don’t get it. Why aren’t newspapers more excited about QR codes? These are codes you can scan with a smart phone to directly access a web page. Within a couple of years over 50% of all phones will have… Continue Reading
Wasted over two hours booking accomodation online through Virgin Blue. A slew of bugs (see above) that rejected my card, then didn’t, then did and an alternative payment system that did not work. It’s not just the bugs; the User… Continue Reading
A. These guys are going out of business. B. They deserve it. Publisher Henry Rosenbloom and bookseller Mark Rubbo on Late Night Live talked about the fragile state of the industry and blamed the Internet, the Aussie dollar, the GST… Continue Reading
Umpiring changes in the game of cricket have been pretty much uniformly praised. The field umpires can refer decisions to a third umpire, who is off the field and has the luxury of watching television replays. Teams can now challenge… Continue Reading
In 2009, HBF moved their advertising to hot shop Meerkats. This year the agency killed the pig at the PADC Awards, mostly due to some terrific TV and radio work for HBF. Smart cookies. But I drove past their prosaic… Continue Reading
In the mid 1990s I spoke to the first organised meeting of Olive Oil growers in the Gingin region about marketing. There were some small farmers and there was a clutch of Managed Investment Schemes all offering “tax effective” investments… Continue Reading
The iPad’s about to become the most quickly adopted electronic device of all time. And it’s throttled the growth of netbooks, notebooks and netwooks. Netwooks have not been invented yet; full marks if you noticed that. It’s a great marketing… Continue Reading
Have a look at this official promotional video for Western Australia and then we’ll talk. When I say ‘talk’ I mean ‘rant’. Tourism marketing in Western Australia is famously abysmal. Look critically at this from the viewpoint of international tourism… Continue Reading
Arthur C. Clarke said, “any sufficiently advanced technology is indistinguishable from magic”. And Bret R. Treasure said, “some magicians charge too much”. If you are a client, and you don’t know much about the web, you’re at risk of paying… Continue Reading
Yesterday we launched the WA campaign for the Australian Sex Party. A good result; we got coverage in the daily paper, the talk radio station and two of three commercial TV stations. I was struck by the high level of… Continue Reading
Maybe it’s just me. I find myself constantly between the amusing and the effective. Here’s a classic case. Tasked with the job of creating an election leaflet for my candidacy in the Federal Election, I couldn’t resist a dig at… Continue Reading
I’ve just authored three ads for the Australian Sex Party. Click the photo to see the full ad or the text links below the photo for versions II and III. What to say to your Labor mates What to say… Continue Reading
The Media140 event was held in Perth this week and I attended as a guest blogger. For me, one of the most interesting things about Media140 was seeing the effect of the Twitter Wall; the web page of tweets with… Continue Reading
