The Western Force, Australia’s newest RU team have signed up 18,000 members, more than any other club. If you’d like to join up, you can get a diamond, gold, silver, nickel or iron membership. Here is the membership brochure. A… Continue Reading
Continuing a review of print advertising by West Australian Universities … Well, unlike the Curtin ad, this seems sound strategically. Reinforces the institution as high achieving. Clearly branded. Murdoch name is prominent so they’re not wasting money. Criticisms: Doesn’t really… Continue Reading
The first in a series of analyses, trying to understand advertising by educational institutions. I’m struggling to even imagine the nature of the brief given to the advertising agency for this ad. Was it: “We want you to tap into… Continue Reading
OK, so you can buy an episode of Desperate Housewives for your new video iPod for US$1.99. And various free-to-air execs in Australia think that this is a great opportunity to “monetise content” by allowing time-shifted viewing. Are you sure?… Continue Reading
A member of my family recently bought a piece of jewellery at a store called Secrets shhh, a new franchised retailer with stores all around Australia. The business offers cubic zirconium jewels (diamond simulants) in quality settings at a fraction… Continue Reading
Banks go to some trouble these days to make their branches welcoming. Less effort seems to go into their web sites. I want to contrast three experiences I had trying to get some documentation off a bank; Westpac in this… Continue Reading
While the radio industry braces for the full effects of podcasting (reduced time spent listening, competitive content outside of the licensing system etc) they risk missing the newest threat: Pandora. You can try it for no cost until the end… Continue Reading
Journalist Margo Kingston recently quit her job at the Sydney Morning Herald (a Fairfax company) and moved her blog to an independent website: webdiary.com.au. On the 23rd of August a client of mine received 13 unsolicited emails from that website.… Continue Reading
I can’t say I’ve listened to a lot of podcasts but I’ve listened to some. We can only hope that people improve over time. People are used to listening to well-produced programs on radio. They are the quality benchmark. If… Continue Reading
i’M a new iPod user and i love the way it works. The interface is simple and the implementation of podcasting is excellent but for the life of me i can’t understand why there has been no implementation of rss… Continue Reading
Commentators at the second cricket test at Edgbaston (you know, near Baston) could hardly contain themselves after the English batsmen hit 10 sixes on the opening day. This was in part the result of outstanding batting but was also due… Continue Reading
This ad is on the net circulating as a viral email campaign, prior to release on television. Congratulations to all involved; it undermines the idea that you’re being sold to and puts the consumer and the producer on the same… Continue Reading
Multiplex wants the State Government to find $86M for a new indoor entertainment stadium at Burswood or $102M for the same thing in Northbridge. These complexes would seat 12,500 people in line with the brief from the Government. However, a… Continue Reading
The WA government and environmental groups seem comfortable with the recently proposed Coral Bay development near Ningaloo Reef. $60 million for a 260 bed hotel run by the Hilton chain. It looks like no EPA study will be sought. Contrast… Continue Reading
The ABC’s step into podcasting is a screaming success. Radio National last week had over 100,000 downloads and are moving virtually all shows (sans copyright music) to the format. There is now heavy on-air promotion. It’s a logical fit for… Continue Reading
Recently wrote a print ad for a client with a headline which included the word U. Years ago I would have thought it too cheesy to use. But it’s a good time to be using SMS language in print headlines.… Continue Reading
