Marketing door knobs
Further to the previous post; no product can not be marketed beautifully. Illustration by Sarah Illenberger for FSB/Brakel (maker of fine door handles)… Under the auspices of the Realgestalt agency.
Advertising
The Making Things Up Trophy
Excuse the crappy photo but it did occur to me that the ANZ Bank may have some security concerns about customers taking photos of their teller area. So I was quick. The photo is quite flattering compared to the actual… Continue Reading
The cool ad diaspora
Here’s a brilliant television commercial. Except it’s not on television. It’s a T-Mobile ad showing exclusively on the Internet – 13 million views so far. This is not a small scale viral campaign; it’s a big-budget commercial that will not… Continue Reading
iPad Daily
I only get it for the ads. They’re shiny and interactive. Multi-page video. Some ads have a Download App button at the bottom of the screen. Where the advertiser has bothered, the ad format is compelling and it’s more accessible… Continue Reading
Getting it nearly right
Here’s a clever ad for the SBS movie channel. Unfortunately, it appeared in a brochure promoting the French Film Festival in Perth. You’d have to assume that people who’ve sought out that publication are already reasonably positively disposed to foreign… Continue Reading
HOLD THE PHONE
I don’t get it. Why aren’t newspapers more excited about QR codes? These are codes you can scan with a smart phone to directly access a web page. Within a couple of years over 50% of all phones will have… Continue Reading
Gaps
In 2009, HBF moved their advertising to hot shop Meerkats. This year the agency killed the pig at the PADC Awards, mostly due to some terrific TV and radio work for HBF. Smart cookies. But I drove past their prosaic… Continue Reading
Why Oprah is not coming to Western Australia
Have a look at this official promotional video for Western Australia and then we’ll talk. When I say ‘talk’ I mean ‘rant’. Tourism marketing in Western Australia is famously abysmal. Look critically at this from the viewpoint of international tourism… Continue Reading
Seriosity
Maybe it’s just me. I find myself constantly between the amusing and the effective. Here’s a classic case. Tasked with the job of creating an election leaflet for my candidacy in the Federal Election, I couldn’t resist a dig at… Continue Reading
Ads for the Sex Party
I’ve just authored three ads for the Australian Sex Party. Click the photo to see the full ad or the text links below the photo for versions II and III. What to say to your Labor mates What to say… Continue Reading
What’s the deal with positioning?
A brief overview of perhaps the least understood marketing concept: positioning. It’s what you need to get clear on before you start advertising. Imagine you’re a wealthy business person and your birthday party is coming up. You’ve decided to book… Continue Reading
“As I say in my book…”
I ran the first Web Promotion SHOCK seminar yesterday and it was poorly attended. Getting the marketing right is a process that almost always involves risk and failure. I remember a guy who got promoted at Colgate-Palmolive while I was… Continue Reading
12 Ad Agencies that couldn’t care less about Google
Mischief. The first twelve Advertising Agency web sites I looked at are making no effort to attract web traffic. Either they have as much work as they want or they don’t believe that potential clients search the internet for advertising… Continue Reading
Rescuing Rupert
Perhaps you’ve been listening to Rupert Murdoch’s Boyer Lectures? He has an awful voice but he says a lot of sensible things – as you can imagine, he has the benefit of an unusually wide perspective. His dislike of elites… Continue Reading
Condom ad
One for the romantics. Possibly not safe for work. Depends where you work. Err, outtake number three was cute. Advertising taboo subjects is a fascinating business. I think more than any other form of communication, advertising has helped counter our… Continue Reading
Destination Uniqueville
Proof reading? We put it through the spell checker. Not my fault Microsoft think ‘dinning’ is a word. Probably means making a big noise. Anyway, we sent it to the client and they signed off on it, so NOT problem… Continue Reading
