• Home
  • Content and Strategy
  • Case Studies
  • Willpower
  • Contact

Free Beer

bret treasure
Menu Close
  • Home
  • Content and Strategy
  • Case Studies
  • Willpower
  • Contact

What every nerd needs

November 11, 2014Administrator

I’m a complete shill for the Landmark Forum. The course blew my socks off. I changed the way I related to my dad, stopped procrastinating, and completely ditched the cynicism I thought was inherent in my personality. Because it’s a… Continue Reading →

communication, training, web development

Anatomy of an Italian logo

September 26, 2014Administrator

That was what the designer came back with. Essentially, this was the brief: Questo Logo and badge/seal/banner for Italian food line ‘Questo’ is the Italian word for ‘this’. It’s planned to use the logo in conjunction with a by-line for… Continue Reading →

branding, logo, packaging

Establishment vs bitcoin

August 31, 2014Administrator 3 Comments

New York University’s Professor David Yermack spoke this week at the University of Western Australia about Bitcoin. It’s pretty clear from his talk he’s not a Bitcoin user. It’s also pretty clear he’s loving the attention he’s getting as a… Continue Reading →

bitcoin

Gillard on Purpose, re-imagined

September 14, 2013Administrator Leave a Comment

    Here it is. Artwork by Bridie Knight.

Politics

The concession speech, re-imagined

September 10, 2013Administrator Leave a Comment

The people have spoken. We lost, decisively. Thousands of hours, millions of dollars, and mountains of hope and enthusiasm. Not enough. How can you not be disappointed? I certainly am, I am gravely disappointed and I want to reflect on… Continue Reading →

Politics

Mysogyny don’t enter into it

June 27, 2013Administrator Leave a Comment

  I saw the above article lauded on Twitter (click it to read). But I thought it was rubbish. To read it you’d conclude we are a nation of mysogynists and that is why Ms Gillard lost power. The real… Continue Reading →

Politics

Excuse me – I’m an asshole

June 16, 2013Administrator Leave a Comment

  I’ve spent a lot of time on planes lately. I thanked an air hostess for good service during a flight and she stopped and we had a talk about customer service. She shared that hostesses are frequently abused by… Continue Reading →

airlines, customer service

GovHack

June 15, 2013Administrator Leave a Comment

  Started by Web Directions and now powered by data.gov.au, GovHack is a push for more sharing and manipulation of the data governments collect. A delicate issue, as many government departments now monetise the sale of their data. Anyway, the… Continue Reading →

government

Observing Startup Weekend

September 8, 2012Administrator 3 Comments

Startup weekend is on in Perth; first time. Hundred people trying to create a web product in a weekend. Last night I saw 45 x one minute pitches. Then all participants chose their favourite pitches. After some filtering, everyone joined… Continue Reading →

perth, startup

All your card are belong to us

July 17, 2012Administrator Leave a Comment

My replacement debit card arrived in the post with a sticker on it: For your security, this card has been sent to you INACTIVE. You must not use this card until you activate it. Well no big deal; I phoned… Continue Reading →

Banking, customer service

Webucation

June 20, 2012Administrator 3 Comments

I just had one of those unsettling phone calls you get from a client in possession of their final invoice. “I’m not happy about the way the site looks and there’s a few things we need to change”. Funny, I… Continue Reading →

SEO, web development

Your momma don’t link

May 7, 2012Administrator Leave a Comment

One of the reasons for attending SMX was to hear close-up some more opinions on the role of social in search engine optimization. Gillian Muessig put this eloquently and I’ll paraphrase: five years ago every internet journey began with a… Continue Reading →

search, SEO, social media

SMX Sydney – the balance between SEO & SEM

May 6, 2012Administrator Leave a Comment

A few words about the relative balance between SEO and SEM prompted by discussions at SMX Sydney. There were two streams on the first day; SEO (Search Engine Optimisation; improving your site’s position in search engines) and SEM (Search Engine… Continue Reading →

google, search, SEO

Out with the old

January 16, 2012Administrator 2 Comments

It costs about $30K a season for the WACA to run the manual scoreboard at their cricket ground in Perth. The scoreboard is far from an aesthetic masterpiece but it has some charm and it reminds us of the modern… Continue Reading →

Cricket

Aunty Adelaide

November 12, 2011Administrator Leave a Comment

The old ABC studios site in Adelaide Terrace, Perth is heritage listed. Who invented heritage listing? THAT GUY ROCKS. The site is owned by property developer Finbar but the question is, what should be done with it? That gentleman Ken… Continue Reading →

ABC, Television

Strategy: the 3 pointer

November 10, 2011Administrator Leave a Comment

Never been much of a basketball fan. Prefer cricket. However. Still interested in contributing to any sport that is being poorly marketed and the moment and that would be most of them. People administering sports have often spent their lifetimes… Continue Reading →

Marketing, sport

Post navigation

← Older Articles
Newer Articles →

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

+61 409908133

Recent Posts

  • “We know what we’re doing – we just don’t know how to frame it”
  • What is a viral video worth?
  • Thingdom
  • Governance
  • Blockchain’s killer app

Nice name. Why free beer?

Because everyone remembers my business name.

But also, giving someone a case of beer as payment generally gets you more value than what it cost. When we market something, we're doing a similar thing - imbuing a product with a personal, intangible value.

© 2025 Free Beer. All rights reserved.
Fashionista by aThemes
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
I know what you're thinking
but trust me, you'll love it.
ErrorHere