Self-promotion time. Just did some business development for a sound meditation business. [Great product; symphonic gongs played in a dedicated sound chamber. Generates neural entrainment and a deeply relaxing experience]. I researched the science, produced some sales material, co-created a… Continue Reading
I’m going to speculate here that Google Wave is going to make social media even more important in web site search engine rankings. Let’s assume Google implement Wave in more or less its current form. I see four SEO benefits… Continue Reading
Ad Age reports on Ford lending 100 new Ford Fiestas to especially selected bloggers in exchange for their independence and a share of their souls. 4000 applied but only 100 were young, good-looking, could string two sentences together and had… Continue Reading
I ran the first Web Promotion SHOCK seminar yesterday and it was poorly attended. Getting the marketing right is a process that almost always involves risk and failure. I remember a guy who got promoted at Colgate-Palmolive while I was… Continue Reading
Mischief. The first twelve Advertising Agency web sites I looked at are making no effort to attract web traffic. Either they have as much work as they want or they don’t believe that potential clients search the internet for advertising… Continue Reading
Perhaps you’ve been listening to Rupert Murdoch’s Boyer Lectures? He has an awful voice but he says a lot of sensible things – as you can imagine, he has the benefit of an unusually wide perspective. His dislike of elites… Continue Reading
You’ve described Radio National as the jewel in the crown of the ABC. I don’t understand why you would allow the removal of some of the most distinctive gems. The ABC Media Release describes the shelving of eight programs. The… Continue Reading
I have a relation who’s a famous retired sportsman; a household name. He returned to his home town and wanted to join the local golf club, which had a waiting list. The membership officer explained to my famous relative that… Continue Reading
Is that people insist on interacting with it. If you look at the Facebook applications generated by big business you see that Facebook spam is a major hurdle for corporates. Once again the battle between the old respectables and ambush… Continue Reading
Leslie Nassar: I spoke to him after the Perth Podcamp. He was instrumental in Radio National’s wonderfully successful podcasting effort. Their average user is 40 plus plus, supposedly well over the technology hill. Yet on a pro-rata basis they get… Continue Reading
Pleased to announce our project for BBC World in Second Life is now complete and will be open to the public from Saturday October 6th for a limited time. We have had outstanding support from the Singapore agency Avantworks, who… Continue Reading
Media Tonic is a new client, a media representation business based in Perth. My brother Mark works there. I’ve done them an e-newsletter and a blog aimed at entertaining their clients and agency contacts. ENTERTAINING? Yes, I’m working hard to… Continue Reading
