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Technology

Rescuing Rupert

January 15, 2009Administrator 7 Comments

Perhaps you’ve been listening to Rupert Murdoch’s Boyer Lectures? He has an awful voice but he says a lot of sensible things – as you can imagine, he has the benefit of an unusually wide perspective. His dislike of elites… Continue Reading →

Advertising, Marketing, Media, newspapers, Technology

SMS evictions – the viewers’ revenge

December 29, 2008Administrator Leave a Comment

Starting with a cricket theme, we are giving viewers the chance to evict television personalities, programs and executives. As the graph says, SMS your victim’s number or enter it on the web at m.smspoll.net Cruel. But fair. You need the… Continue Reading →

Cricket, sms, Technology, Television

Who put that avatar in the bath?

January 24, 2008Administrator 3 Comments

Like many who spend time in Second Life I have virtual friends, virtual business partners and at least one virtual lover. These people live in Europe and the US and are walled off from my real life friends and business… Continue Reading →

augmented reality, Second Life, Technology

Appalling Australian service

October 16, 2007Administrator 1 Comment

Melbourne IT is a dreadful business. The leading Australian domain name registrar charge substantially more than their international competitors. More for domains. More for hosting. More for promotion. Pay SEVEN times as much for a .com or a .com.au through… Continue Reading →

Marketing, Technology

Gartner shows the way

April 29, 2007Administrator Leave a Comment

Gartner’s prediction that 80% of internet users will be in virtual worlds within four years is already bouncing around the blogosphere. Don’t percentages lend a lovely credibility to a forecast? Would you believe them if they said 79%? Their advice… Continue Reading →

Marketing, Second Life, Technology

Holodeck gets ITE kudos

April 28, 2007Administrator 1 Comment

My Second Life Development company, Inside This World, recently attended the International Technology Expo (ITE). The product we were demonstrating, the Holodeck, was joint winner of the People’s Choice award for best technology. Over sixty companies exhibited. A nice acknowledgement… Continue Reading →

Marketing, Second Life, Technology

ABC Bashing (2)

March 24, 2007Administrator Leave a Comment

Okay, the Four Corners program. I don’t understand why all the Current Affairs programs in the world don’t share the same footage on Second Life. In case you’re planning to make your own, here is the format to use: Send… Continue Reading →

Marketing, Second Life, Technology, Television

Disintermediating the developer

December 20, 2006Administrator 3 Comments

Inside This World has just completed a Second Life proposal to a company suggesting they follow the IBM model. IBM have committed a heresy, building their own multi-island facility using their own employees*. The result is a messy and incomplete… Continue Reading →

ibm, Second Life, Technology

Hey! Big Business is wearing NO CLOTHES!

December 10, 2006Administrator 10 Comments

Having now conducted a number of tours of real life businesses in Second Life I suggest to you that the medium is not working as advertised. I’m talking in particular about trying to sell real life goods. Here are the… Continue Reading →

Marketing, Second Life, Technology

IBM, GM show profound understanding

October 21, 2006Administrator 2 Comments

The blog of one of IBM’s virtual world evangelists, Irving Wladawsky-Berger (some call him Irving Berger, not sure why) reveals an deep understanding of the potential of this platform. IBM are exploring Second Life as a way of conducting remote… Continue Reading →

Marketing, Second Life, Technology

CNet, IBM and being taken seriously

September 29, 2006Administrator 3 Comments

CNet and IBM are in Second Life. IBM have a full time employee who is researching Second Life for its business applications and is promoting virtual worlds within IBM. CNet is the first major commercial media group to take a… Continue Reading →

Marketing, Second Life, Technology

Second Life for retailers

April 27, 2006Administrator 1 Comment

I’m reproducing here an extract from an Instant Messaging conversation I had in Second Life last night. This is to demonstrate how SL could be used as a virtual store and how companies could use the environment to improve internal… Continue Reading →

Marketing, Retailing, Second Life, Technology

Second Life

April 25, 2006Administrator 4 Comments

When I told a tech friend of mine I am taking my consultancy business inside an on-line computer game and am paying thousands of dollars for the privilege, he laughed at me. I have recently become aware of a game… Continue Reading →

Marketing, Second Life, Technology

omigod

March 29, 2006Administrator Leave a Comment

Have been doing some work on a Web 2.0 seminar/event, omigod. Or more correctly, omigod, my internet strategy is SOOO irrelevant. The seminar is about the very significant changes that have occurred on the internet over the past 12 or… Continue Reading →

Marketing, Technology

Hawkeye and The Hopman Cup

January 7, 2006Administrator Leave a Comment

Terrific event. Two star performances: Michaella Krajicek and Hawkeye. The Hopman Cup was the first ITF tennis tournament to allow players to invoke the Hawkeye system to adjudicate close line-calls. There was full on acclaim for the implementation of this… Continue Reading →

Cricket, Technology, Television, Tennis

Small White Elephant: $1.99

October 21, 2005Administrator 5 Comments

OK, so you can buy an episode of Desperate Housewives for your new video iPod for US$1.99. And various free-to-air execs in Australia think that this is a great opportunity to “monetise content” by allowing time-shifted viewing. Are you sure?… Continue Reading →

Marketing, Podcasting, Technology

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