Archive for the 'Technology' Category
Tuesday, April 25th, 2006
When I told a tech friend of mine I am taking my consultancy business inside an on-line computer game and am paying thousands of dollars for the privilege, he laughed at me. I have recently become aware of a game called Second Life which I believe will turn out to be one of the most […]
Posted in Marketing, Second Life, Technology | 4 Comments »
Wednesday, March 29th, 2006
Have been doing some work on a Web 2.0 seminar/event, omigod. Or more correctly, omigod, my internet strategy is SOOO irrelevant.
The seminar is about the very significant changes that have occurred on the internet over the past 12 or 18 months in the development of social software in particular. The phenomenon of MySpace, the […]
Posted in Marketing, Technology | No Comments »
Saturday, January 7th, 2006
Terrific event. Two star performances: Michaella Krajicek and Hawkeye.
The Hopman Cup was the first ITF tennis tournament to allow players to invoke the Hawkeye system to adjudicate close line-calls. There was full on acclaim for the implementation of this technology which removed the acrimony common when linesmen made human errors. Hawkeye will spread to Grand […]
Posted in Cricket, Technology, Television, Tennis | No Comments »
Friday, October 21st, 2005
OK, so you can buy an episode of Desperate Housewives for your new video iPod for US$1.99. And various free-to-air execs in Australia think that this is a great opportunity to “monetise content” by allowing time-shifted viewing. Are you sure? On a 2.5″ screen? How desperate would you have to be, housewife?
I think the […]
Posted in Marketing, Podcasting, Technology | 5 Comments »
Monday, September 5th, 2005
While the radio industry braces for the full effects of podcasting (reduced time spent listening, competitive content outside of the licensing system etc) they risk missing the newest threat: Pandora. You can try it for no cost until the end of September.
Pandora lets you build your own radio station on the net. You start […]
Posted in Podcasting, Radio, Technology | No Comments »
Thursday, September 1st, 2005
Journalist Margo Kingston recently quit her job at the Sydney Morning Herald (a Fairfax company) and moved her blog to an independent website: webdiary.com.au.
On the 23rd of August a client of mine received 13 unsolicited emails from that website. The contents of the emails suggested that a lot of people who had commented on the […]
Posted in Politics, Technology | 1 Comment »
Tuesday, August 9th, 2005
i’M a new iPod user and i love the way it works. The interface is simple and the implementation of podcasting is excellent but for the life of me i can’t understand why there has been no implementation of rss feeds (subscription) for iPhoto. Perhaps this is imminent?
Apple seem to think that people’s preoccupation will […]
Posted in Marketing, Podcasting, Technology | 2 Comments »
Friday, July 15th, 2005
The ABC’s step into podcasting is a screaming success. Radio National last week had over 100,000 downloads and are moving virtually all shows (sans copyright music) to the format. There is now heavy on-air promotion.
It’s a logical fit for RN. Lots of original talk content and most of it magazine-style; i.e. it’s not time-sensitive like […]
Posted in Marketing, Podcasting, Radio, Technology | 4 Comments »
Thursday, May 12th, 2005
Another terrific Media Report program this week covering BitTorrent technology; the file sharing program that improves the speed of video downloads. Mark Pesce sees program producers using the internet to disintermediate broadcasters. He suggests this is imminent but I think not. When you can make $5M an episode selling into network TV, why would you […]
Posted in Marketing, Technology | No Comments »
Saturday, February 5th, 2005
Talking to a prospective client the other day about their Yellow Pages advertising which has cost them a packet but is not working for them very well.
They are a catering business. This is a category crying out for an integrated yellow pages and web strategy; a Yeb page. (I know you’d want to know that […]
Posted in Advertising, Technology | No Comments »