I ran the first Web Promotion SHOCK seminar yesterday and it was poorly attended. Getting the marketing right is a process that almost always involves risk and failure. I remember a guy who got promoted at Colgate-Palmolive while I was… Continue Reading
You’ve described Radio National as the jewel in the crown of the ABC. I don’t understand why you would allow the removal of some of the most distinctive gems. The ABC Media Release describes the shelving of eight programs. The… Continue Reading
The ABC has always been Amateur Hour on grooming. Its station promotions are the other weakness; sickly imitations of the commercial networks’ urgent demands for attention. I’m not suggesting they get better at copying commercial style promotions. Quite the reverse.… Continue Reading
I am a big fan of the ABC and a loyal listener to Radio National. Herewith some critical comments relating to the ABC’s Second Life presence. (When will this guy say something POSITIVE?) Disclosure: I did offer to consult to… Continue Reading
While the radio industry braces for the full effects of podcasting (reduced time spent listening, competitive content outside of the licensing system etc) they risk missing the newest threat: Pandora. You can try it for no cost until the end… Continue Reading
I can’t say I’ve listened to a lot of podcasts but I’ve listened to some. We can only hope that people improve over time. People are used to listening to well-produced programs on radio. They are the quality benchmark. If… Continue Reading
The ABC’s step into podcasting is a screaming success. Radio National last week had over 100,000 downloads and are moving virtually all shows (sans copyright music) to the format. There is now heavy on-air promotion. It’s a logical fit for… Continue Reading
Recently spoke to the head of one of the big WA wineries about their marketing. Like most wineries they spend all their money on trade advertising; personal selling into restaurants and bottle shops, talking up their quality and offering cut-price… Continue Reading
