Okay, the Four Corners program. I don’t understand why all the Current Affairs programs in the world don’t share the same footage on Second Life. In case you’re planning to make your own, here is the format to use: Send… Continue Reading
I am a big fan of the ABC and a loyal listener to Radio National. Herewith some critical comments relating to the ABC’s Second Life presence. (When will this guy say something POSITIVE?) Disclosure: I did offer to consult to… Continue Reading
Clients are starting to ask their ad agencies and digital ad agencies about Second Life. Last week I did a series of presentations to Australian agencies about the virtual world, trying to explain it to people who in some cases… Continue Reading
The problem with smarty-pants headlines is that sometimes, just sometimes, they go awry. Generally calls for fancy footwork. Chrysler bought sponsorship of Time Magazine’s Person of the Year edition and a copywriter wrote a contextual ad: ‘You may not be… Continue Reading
Having now conducted a number of tours of real life businesses in Second Life I suggest to you that the medium is not working as advertised. I’m talking in particular about trying to sell real life goods. Here are the… Continue Reading
The blog of one of IBM’s virtual world evangelists, Irving Wladawsky-Berger (some call him Irving Berger, not sure why) reveals an deep understanding of the potential of this platform. IBM are exploring Second Life as a way of conducting remote… Continue Reading
CNet and IBM are in Second Life. IBM have a full time employee who is researching Second Life for its business applications and is promoting virtual worlds within IBM. CNet is the first major commercial media group to take a… Continue Reading
Attending the Second Life Community Conference was like standing with a group of people on the edge of a cliff looking down on a city, knowing that in the morning it would be ours. The context for this is a… Continue Reading
As part of my marketing training at Colgate-Palmolive I worked as a sales rep visiting Sydney supermarkets. The experience left me deeply scarred. Supermarket managers are people who have spent 10 years or more being bastardised by their superiors and… Continue Reading
What distinguishes a restaurant from a fast-food outlet? Apart from the fact that it’s hard to make a living as a restaurant these days? When I was a kid our family went to a very good Chinese place called The… Continue Reading
I’m reproducing here an extract from an Instant Messaging conversation I had in Second Life last night. This is to demonstrate how SL could be used as a virtual store and how companies could use the environment to improve internal… Continue Reading
When I told a tech friend of mine I am taking my consultancy business inside an on-line computer game and am paying thousands of dollars for the privilege, he laughed at me. I have recently become aware of a game… Continue Reading
Have been doing some work on a Web 2.0 seminar/event, omigod. Or more correctly, omigod, my internet strategy is SOOO irrelevant. The seminar is about the very significant changes that have occurred on the internet over the past 12 or… Continue Reading
A number of new clients over the past few months and the prospect of working with a significant West Australian public company on an international project. May need to expand the business later in the year. New business comes from… Continue Reading
All right. Having shown you some awful examples of outdoor advertising, here is probably the best use of outdoor advertising in the last 10 years in Australia. Yellowglen, by Mildara Blass (now Fosters). It showcases the simplicity of a great… Continue Reading
As is my wont, here are some more bad examples of outdoor advertising. These are bus shelter ads. It’s an unusual medium because some people will read them close up but the focus is really drive-by traffic. Why so small?… Continue Reading
