Inside This World is doing a small software job for Princeton in Second Life. They’re our second US University client. Very pleased to be working with such progressive people. They continue their history of architectural adventurousness with a knock-out build… Continue Reading
Less than 9 months after arriving in Second Life, Skribe Forti has positioned himself as a specialist producer of mixed reality video, with at least three international brand names on the showreel. This week he produced a promotional video for… Continue Reading
Melbourne IT is a dreadful business. The leading Australian domain name registrar charge substantially more than their international competitors. More for domains. More for hosting. More for promotion. Pay SEVEN times as much for a .com or a .com.au through… Continue Reading
Pleased to announce our project for BBC World in Second Life is now complete and will be open to the public from Saturday October 6th for a limited time. We have had outstanding support from the Singapore agency Avantworks, who… Continue Reading
I just received the ‘Talking with your kids about drugs’ booklet. It came with a two page covering letter from the Prime Minister. The letter explains why the brochure is important. In fact, I don’t have any children of an… Continue Reading
SLCC 07 (the Second Life Community Convention) was held in Chicago; it’s my second Second Life convention. I died by Powerpoint twice at the business track. Two people in advertising who should know something about communication inflicted brutally slow talks,… Continue Reading
Singapore’s enthusiastic approach to technology adoption is well known and their sponsorship of the first State of Play conference held outside the US is typically entrepreneurial. The iN2015 Masterplan outlines a vision for Singapore as the world stock exchange for… Continue Reading
Fingerfood Catering wanted to increase business in both the domestic and corporate markets. The site I’ve developed allows people to nominate the number of guests and the style of food, then generates a priced menu and images of the dishes.… Continue Reading
I read a book by Seth Godin called the Purple Cow. The Purple Cow being a metaphor for doing something bold in your marketing. It’s a few years old now and I learned some valuable facts (Shaquille O’Neil spent $100,000… Continue Reading
Media Tonic is a new client, a media representation business based in Perth. My brother Mark works there. I’ve done them an e-newsletter and a blog aimed at entertaining their clients and agency contacts. ENTERTAINING? Yes, I’m working hard to… Continue Reading
Ricoh is one of the world’s largest manufacturers of copiers, fax systems and printers. Our Second Life build for them is a three storey high replica of an Aficio photocopier housing a showroom with working replicas of their latest photocopiers.… Continue Reading
Advertising began with line ads in newspapers in the 17th century. A product description and a price, for a hundred and fifty years until the technology allowed illustrations and eventually color. Illustration saw advertisers link their products to fine art,… Continue Reading
Second Life continues to nose cone social issues. Linden Lab recently flagged the introduction of optional identity and age verification. Yesterday the official Linden blog included an article titled “Keeping Second Life Safe Together“; an Orwellian post that will generate… Continue Reading
Gartner’s prediction that 80% of internet users will be in virtual worlds within four years is already bouncing around the blogosphere. Don’t percentages lend a lovely credibility to a forecast? Would you believe them if they said 79%? Their advice… Continue Reading
My Second Life Development company, Inside This World, recently attended the International Technology Expo (ITE). The product we were demonstrating, the Holodeck, was joint winner of the People’s Choice award for best technology. Over sixty companies exhibited. A nice acknowledgement… Continue Reading
Email is the fire that fans the internet. Hidden amongst untold millions of boring, static web pages are tiny pockets of original content. Yes, there are RSS feeds and sites which aggregate content but how do you find most of… Continue Reading
