The failure of Great Southern and their competitor Timbercorp will be mourned only by their investors and their greedy financial brokers. The Managed Investment Schemes (MIS) were a blight; an awful piece of government policy that fueled uneconomic plantings and… Continue Reading
Having already suggested that the Australian Advertising Industry is generally clueless about marketing their own services on the web I thought to monster a couple of other industries. So I had a look at the web sites of 50 West… Continue Reading
The Fortified Sustainability Project; it should have been a warning that they might not come up with brilliant names. The business of re-naming fortifieds that have used Spanish, Portuguese and Hungarian names for over a hundred years has begun –… Continue Reading
As one of the victims of Lake Shiraz (family has a vineyard) I thought I’d volunteer one of my ideas for the marketing of Australian wine. I have previously criticised Fosters for a lack of innovation in wine marketing. Strangely,… Continue Reading
The resignation of Foster’s CEO Trevor O’Hoy, previously their CFO, was accompanied by an admission that the company paid too much for Southcorp wines. The rise of the Australian dollar was also mentioned. But I believe the company’s woes have… Continue Reading
The price you get for winegrapes is one thing, but the other thing that really matters is what yield you get off that hectare of land. When you multiply the two together you can compare the worth of different varieties… Continue Reading
There should be only two brands in Western Australian wine marketing. Margaret River and Western Australia. Although it is possible to market your wine as belonging to your local area (appellation/Geographic Indication/GI) this is a marketing blunder and wineries located… Continue Reading
WA’s iconic white wine, Houghton’s White Burgundy, is to be renamed Houghton’s White Classic. This is necessary because of the 1994 Agreement between Australia and the European Community on Trade in Wine, and Protocol (Wine Agreement). In signing this, Australia… Continue Reading
Lots of press recently about the supposedly unspectacular Penfolds Grange release for the year 2000. Some wine critics are saying it’s no better than a $15 bottle of wine. At one level the decision to release a 2000 Grange was… Continue Reading
Recently spoke to the head of one of the big WA wineries about their marketing. Like most wineries they spend all their money on trade advertising; personal selling into restaurants and bottle shops, talking up their quality and offering cut-price… Continue Reading
