I’m reproducing here an extract from an Instant Messaging conversation I had in Second Life last night. This is to demonstrate how SL could be used as a virtual store and how companies could use the environment to improve internal… Continue Reading
When I told a tech friend of mine I am taking my consultancy business inside an on-line computer game and am paying thousands of dollars for the privilege, he laughed at me. I have recently become aware of a game… Continue Reading
Have been doing some work on a Web 2.0 seminar/event, omigod. Or more correctly, omigod, my internet strategy is SOOO irrelevant. The seminar is about the very significant changes that have occurred on the internet over the past 12 or… Continue Reading
A number of new clients over the past few months and the prospect of working with a significant West Australian public company on an international project. May need to expand the business later in the year. New business comes from… Continue Reading
Terrific event. Two star performances: Michaella Krajicek and Hawkeye. The Hopman Cup was the first ITF tennis tournament to allow players to invoke the Hawkeye system to adjudicate close line-calls. There was full on acclaim for the implementation of this… Continue Reading
All right. Having shown you some awful examples of outdoor advertising, here is probably the best use of outdoor advertising in the last 10 years in Australia. Yellowglen, by Mildara Blass (now Fosters). It showcases the simplicity of a great… Continue Reading
As is my wont, here are some more bad examples of outdoor advertising. These are bus shelter ads. It’s an unusual medium because some people will read them close up but the focus is really drive-by traffic. Why so small?… Continue Reading
Steve Vizard’s company, Cornerbox, is making a new comedy show for the Ten Network. It’s called The Wedge. Some poor promotional thinking from Ten on this. They’ve been running a teaser campaign which mentions the web site; don’t bother going… Continue Reading
Of all the major forms of media, the simplest seems the worst understood. Outdoor advertising involves looking at an ad while you’re a substantial distance away and driving at high speed. Most viewers are driving a car; so they can’t… Continue Reading
On Friday I attended a conference on the future of the Australian wine industry. Some terrific presentations but some just awful. It amazes me that 18 years after the product was invented, people still don’t understand the basics of giving… Continue Reading
A campaign is a series of ads with some recognisable consistency between one ad and the next. Seldom done in education advertising here. Each department seems to have its own ideas. This is the only print campaign I’m aware of… Continue Reading
Continuing a series looking at print ads for tertiary institutions; today, Edith Cowan University. Oh dear, oh dear, oh dear… another tertiary education ad featuring people and lifts. Very aspirational, I’m sure. It’s not just your eyesight; the text in… Continue Reading
WA’s iconic white wine, Houghton’s White Burgundy, is to be renamed Houghton’s White Classic. This is necessary because of the 1994 Agreement between Australia and the European Community on Trade in Wine, and Protocol (Wine Agreement). In signing this, Australia… Continue Reading
Just watched the World Cup qualifier against Uruguay in a sports bar in Northbridge and became a soccer fan. It reminded me of some thoughts I had on International Rules Football. The AFL and the Gaelic Athletic Association (GAA) should… Continue Reading
A magazine called Food Companion is running a food industry competition for the best new name for kangaroo meat. Why a new name? Obviously they believe that the cute animal thing interferes with the eat fleshy thing. The argument is,… Continue Reading
This is the sign which announces the charming little town of Gingin, where I currently live. The sign is conspicuously positioned on the Brand Highway. Visitors to Gingin and residents of Gingin drive past it in great number. What signal… Continue Reading
