Okay, the Four Corners program. I don’t understand why all the Current Affairs programs in the world don’t share the same footage on Second Life. In case you’re planning to make your own, here is the format to use: Send… Continue Reading
I am a big fan of the ABC and a loyal listener to Radio National. Herewith some critical comments relating to the ABC’s Second Life presence. (When will this guy say something POSITIVE?) Disclosure: I did offer to consult to… Continue Reading
Clients are starting to ask their ad agencies and digital ad agencies about Second Life. Last week I did a series of presentations to Australian agencies about the virtual world, trying to explain it to people who in some cases… Continue Reading
The problem with smarty-pants headlines is that sometimes, just sometimes, they go awry. Generally calls for fancy footwork. Chrysler bought sponsorship of Time Magazine’s Person of the Year edition and a copywriter wrote a contextual ad: ‘You may not be… Continue Reading
I’d like to endorse Jade Lily‘s suggestion that Linden Lab develop a CamPort facility in Second Life. The feature would give Second Life residents the ability to “remote camera” into an event without having the drag along a skinbag (avatar)… Continue Reading
If you’re like me you take it as read that blogs run by journalists follow the same standards of editorial independence common to good newspapers. However, I did some research into the number of references in body text to three… Continue Reading
Inside This World has just completed a Second Life proposal to a company suggesting they follow the IBM model. IBM have committed a heresy, building their own multi-island facility using their own employees*. The result is a messy and incomplete… Continue Reading
Having now conducted a number of tours of real life businesses in Second Life I suggest to you that the medium is not working as advertised. I’m talking in particular about trying to sell real life goods. Here are the… Continue Reading
Big highs but a few operational complications. In the interests of balance, because I have enthusiastically advocated the use of this platform for business, I’d like to discuss some of Second Life’s flaws. This is an unstable development and operational… Continue Reading
The blog of one of IBM’s virtual world evangelists, Irving Wladawsky-Berger (some call him Irving Berger, not sure why) reveals an deep understanding of the potential of this platform. IBM are exploring Second Life as a way of conducting remote… Continue Reading
CNet and IBM are in Second Life. IBM have a full time employee who is researching Second Life for its business applications and is promoting virtual worlds within IBM. CNet is the first major commercial media group to take a… Continue Reading
Attending the Second Life Community Conference was like standing with a group of people on the edge of a cliff looking down on a city, knowing that in the morning it would be ours. The context for this is a… Continue Reading
I am pleased to be working with a major American university in Second Life on a project for one of the world’s largest companies, an energy multinational. We put together the pitch with seven days’ notice, building a co-branded location… Continue Reading
As part of my marketing training at Colgate-Palmolive I worked as a sales rep visiting Sydney supermarkets. The experience left me deeply scarred. Supermarket managers are people who have spent 10 years or more being bastardised by their superiors and… Continue Reading
What distinguishes a restaurant from a fast-food outlet? Apart from the fact that it’s hard to make a living as a restaurant these days? When I was a kid our family went to a very good Chinese place called The… Continue Reading
Alter-ego Biscuit Carroll just completed a Powerpoint Presentation in Second Life. This was done as part of the barcamp organised by Spin Martin, aka Eric Rice. You’re probably wondering why you would give a presentation INSIDE a virtual world. Because… Continue Reading
