The old ABC studios site in Adelaide Terrace, Perth is heritage listed. Who invented heritage listing? THAT GUY ROCKS. The site is owned by property developer Finbar but the question is, what should be done with it? That gentleman Ken… Continue Reading
Here’s a brilliant television commercial. Except it’s not on television. It’s a T-Mobile ad showing exclusively on the Internet – 13 million views so far. This is not a small scale viral campaign; it’s a big-budget commercial that will not… Continue Reading
Here’s a clever ad for the SBS movie channel. Unfortunately, it appeared in a brochure promoting the French Film Festival in Perth. You’d have to assume that people who’ve sought out that publication are already reasonably positively disposed to foreign… Continue Reading
An excellent story from Radio National’s Law Report on the implications of the High Court judgment on Ice TV vs Nine Network. It was resolved in IceTV’s favour, to wit, no copyright exists in published TV programme guides. There’s a… Continue Reading
One for the romantics. Possibly not safe for work. Depends where you work. Err, outtake number three was cute. Advertising taboo subjects is a fascinating business. I think more than any other form of communication, advertising has helped counter our… Continue Reading
Starting with a cricket theme, we are giving viewers the chance to evict television personalities, programs and executives. As the graph says, SMS your victim’s number or enter it on the web at m.smspoll.net Cruel. But fair. You need the… Continue Reading
Here’s what happened. Microsoft’s new agency, Crispin Porter + Bogusky, did some research that told them: 1. ‘Bill Gates is inextricably linked with Microsoft and he is perceived positively’ [If Robert Mugabe gave $37B to charity he would be seen… Continue Reading
I was surprised to see an ad for Woolworths during the Network Seven Olympic coverage. You would have thought Coles’ position as major sponsor [see comments] would have given them some category exclusivity. Research has consistently shown that sponsorship is… Continue Reading
I worry that ABC chief Kim Dalton is spending too much time in the public eye. In trying to talk up free-to-air TV’s future in the Sydney Morning Herald he says ‘additional free-to-air digital channels and devices such as Seven… Continue Reading
ABC Chief Kim Dalton has just outlined the White Picket Fence view of media policy, calling for enforced quotas of Australian broadband content. Gee, wouldn’t the Internet be great if it were just like television? No. One of the main… Continue Reading
Less than 9 months after arriving in Second Life, Skribe Forti has positioned himself as a specialist producer of mixed reality video, with at least three international brand names on the showreel. This week he produced a promotional video for… Continue Reading
Okay, the Four Corners program. I don’t understand why all the Current Affairs programs in the world don’t share the same footage on Second Life. In case you’re planning to make your own, here is the format to use: Send… Continue Reading
I am a big fan of the ABC and a loyal listener to Radio National. Herewith some critical comments relating to the ABC’s Second Life presence. (When will this guy say something POSITIVE?) Disclosure: I did offer to consult to… Continue Reading
Terrific event. Two star performances: Michaella Krajicek and Hawkeye. The Hopman Cup was the first ITF tennis tournament to allow players to invoke the Hawkeye system to adjudicate close line-calls. There was full on acclaim for the implementation of this… Continue Reading
Steve Vizard’s company, Cornerbox, is making a new comedy show for the Ten Network. It’s called The Wedge. Some poor promotional thinking from Ten on this. They’ve been running a teaser campaign which mentions the web site; don’t bother going… Continue Reading
