Free Beer: Marketing, Blogs, Virtual Worlds, Second Life Consulting

I have a relation who’s a famous retired sportsman; a household name. He returned to his home town and wanted to join the local golf club, which had a waiting list. The membership officer explained to my famous relative that no, he couldn’t get an accelerated membership. He would be positioned at the bottom of […]

I worry that ABC chief Kim Dalton is spending too much time in the public eye. In trying to talk up free-to-air TV’s future in the Sydney Morning Herald he says ‘additional free-to-air digital channels and devices such as Seven Network’s TiVo will reduce the appeal of pay TV’. Then in the same article he’s […]

Google have this philosophy of putting products into beta early in the development phase and ironing out the problems as they go. It’s not going to work with Lively in the virtual world/game space. People are not going to come back. Ask the owners of Second Life. They lose 9/10 people who try it and […]

Pictured: Me in Lively, streaming Lisa Nova’s Twitter Whore video into my room, Twittery.
Lively is described as Google’s answer to Second Life. It’s not. Second Life is a virtual world; Lively is chat software with 3D avatars. It’s browser-based, as opposed to Second Life, which operates with separate software, like a computer game. Contrasting […]

IBM and Second Life have announced the ability to teleport from Second Life into Open Sim grids (an open source version of Second Life). They describe this as a first; well, my business partner Loki Clifton and others have been doing that stuff for six months. The big guys may have improved the scalability or […]

The ABC are advertising their Local Radio stations on the teev. Fair enough. The ad features snatches of audio from a range of different programs and a fairly static visual background. It’s dreadfully unappealing.
When you watch television, and this will come as a shock to most of you, your brain is expecting visual stimulation. Colour […]

“Each morning, the Maori people of New Zealand, which is part of Australia, rise at dawn, cook some eggs, put on their grass skirts and go out to the fields to make 42 below vodka.” It’s the start of a pretty cute 42 Below vodka advertisement that was banned on the web, radio and newspaper […]