• Home
  • Content and Strategy
  • Case Studies
  • Willpower
  • Contact
Free Beer
bret treasure
Menu Close
  • Home
  • Content and Strategy
  • Case Studies
  • Willpower
  • Contact

Politics

Pidgeons

March 5, 2017Administrator 24 Comments

Kid runs up to a pidgeon. The kid’s about five. I don’t know how old the pidgeon is. The pidgeon flies backwards, just out of reach and the kid runs at it again. He’s got that little kid way of… Continue Reading →

Politics

The stoning of Tony Abbott

September 16, 2015Administrator

  Apparently the job of prime minister is easy, but it’s done by worthless people. That’s the message from educated and intelligent adults on Twitter, delivered with sneer or abuse. We’ve witnessed a vicious public send-off for someone the country… Continue Reading →

Politics

Gillard on Purpose, re-imagined

September 14, 2013Administrator Leave a Comment

    Here it is. Artwork by Bridie Knight.

Politics

The concession speech, re-imagined

September 10, 2013Administrator Leave a Comment

The people have spoken. We lost, decisively. Thousands of hours, millions of dollars, and mountains of hope and enthusiasm. Not enough. How can you not be disappointed? I certainly am, I am gravely disappointed and I want to reflect on… Continue Reading →

Politics

Mysogyny don’t enter into it

June 27, 2013Administrator Leave a Comment

  I saw the above article lauded on Twitter (click it to read). But I thought it was rubbish. To read it you’d conclude we are a nation of mysogynists and that is why Ms Gillard lost power. The real… Continue Reading →

Politics

Why the media love the Sex Party

July 30, 2010Administrator 5 Comments

Yesterday we launched the WA campaign for the Australian Sex Party. A good result; we got coverage in the daily paper, the talk radio station and two of three commercial TV stations. I was struck by the high level of… Continue Reading →

Politics

Seriosity

July 28, 2010Administrator 1 Comment

Maybe it’s just me. I find myself constantly between the amusing and the effective. Here’s a classic case. Tasked with the job of creating an election leaflet for my candidacy in the Federal Election, I couldn’t resist a dig at… Continue Reading →

Advertising, election, Politics

Ads for the Sex Party

July 8, 2010Administrator 9 Comments

I’ve just authored three ads for the Australian Sex Party. Click the photo to see the full ad or the text links below the photo for versions II and III. What to say to your Labor mates What to say… Continue Reading →

Advertising, Politics

Australian Sex Party at Sexpo

May 21, 2009Administrator 3 Comments

Went to Sexpo and met Fiona Patten, the Convenor of the Australian Sex Party. I think this is going to be successful and influential. Set up by the Eros Foundation, the sex industry lobby group, it’s attracting the support of… Continue Reading →

expo, Marketing, Politics, sex

Heroes

September 29, 2008Administrator Leave a Comment

I haven’t had one since I was ten: Barry Cable. When that guy unleashed a drop kick it was like fucking ballet. Not sure if girls have this to the same extent but heroes are a great reassurance to boys;… Continue Reading →

doonesbury, Politics, trudeau

How not to do political advertising

August 17, 2008Administrator 3 Comments

I’ve seen two TV ads for the Carpenter Labor Government in Western Australia, both with low production values and I think strategically ineffective. The hero is the Premier, dressed in a smart suit and tie. In the first ad, he… Continue Reading →

Advertising, Politics

Check your sources

November 7, 2007Administrator Leave a Comment

Lyndon LaRouche, American political figure and economist who was sentenced to 15 years’ jail for fraud has fallen hook, line and sinker for an April 1st joke on a Second Life blog. No, Rupert Murdoch did NOT pay $30 million… Continue Reading →

Politics, Second Life

Talking with your electorate about drugs

September 2, 2007Administrator Leave a Comment

I just received the ‘Talking with your kids about drugs’ booklet. It came with a two page covering letter from the Prime Minister. The letter explains why the brochure is important. In fact, I don’t have any children of an… Continue Reading →

Politics

Privacy and the departing executive

September 1, 2005Administrator 1 Comment

Journalist Margo Kingston recently quit her job at the Sydney Morning Herald (a Fairfax company) and moved her blog to an independent website: webdiary.com.au. On the 23rd of August a client of mine received 13 unsolicited emails from that website.… Continue Reading →

Politics, Technology

Marketing the Greens

February 23, 2005Administrator Leave a Comment

greens, originally uploaded by notthewest. Someone in the Greens has a sense of humour. Their slogan for the WA election: far canal – better vote greens. Not bad. Here’s my review of the ad. First the easy stuff. The ad… Continue Reading →

Marketing, Politics

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

+61 409908133

Recent Posts

  • “We know what we’re doing – we just don’t know how to frame it”
  • What is a viral video worth?
  • Thingdom
  • Governance
  • Blockchain’s killer app

Nice name. Why free beer?

Because everyone remembers my business name.

But also, giving someone a case of beer as payment generally gets you more value than what it cost. When we market something, we're doing a similar thing - imbuing a product with a personal, intangible value.

© 2025 Free Beer. All rights reserved.
Fashionista by aThemes
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
I know what you're thinking
but trust me, you'll love it.
ErrorHere