iPod oVersight?
i’M a new iPod user and i love the way it works. The interface is simple and the implementation of podcasting is excellent but for the life of me i can’t understand why there has been no implementation of rss… Continue Reading
Marketing
Over the top
Commentators at the second cricket test at Edgbaston (you know, near Baston) could hardly contain themselves after the English batsmen hit 10 sixes on the opening day. This was in part the result of outstanding batting but was also due… Continue Reading
Carlton Draught Big Ad
This ad is on the net circulating as a viral email campaign, prior to release on television. Congratulations to all involved; it undermines the idea that you’re being sold to and puts the consumer and the producer on the same… Continue Reading
The Multiplex Complex
Multiplex wants the State Government to find $86M for a new indoor entertainment stadium at Burswood or $102M for the same thing in Northbridge. These complexes would seat 12,500 people in line with the brief from the Government. However, a… Continue Reading
Ningaloo Numbers
The WA government and environmental groups seem comfortable with the recently proposed Coral Bay development near Ningaloo Reef. $60 million for a 260 bed hotel run by the Hilton chain. It looks like no EPA study will be sought. Contrast… Continue Reading
Podcasting zings on mainstream media
The ABC’s step into podcasting is a screaming success. Radio National last week had over 100,000 downloads and are moving virtually all shows (sans copyright music) to the format. There is now heavy on-air promotion. It’s a logical fit for… Continue Reading
U
Recently wrote a print ad for a client with a headline which included the word U. Years ago I would have thought it too cheesy to use. But it’s a good time to be using SMS language in print headlines.… Continue Reading
Disintermediating TV
Another terrific Media Report program this week covering BitTorrent technology; the file sharing program that improves the speed of video downloads. Mark Pesce sees program producers using the internet to disintermediate broadcasters. He suggests this is imminent but I think… Continue Reading
Is bad publicity better than none?
Lots of press recently about the supposedly unspectacular Penfolds Grange release for the year 2000. Some wine critics are saying it’s no better than a $15 bottle of wine. At one level the decision to release a 2000 Grange was… Continue Reading
Effective frequency: activate bullshit detector
You probably know there are two dimensions in buying media: reach (% of your audience who see your ad) and frequency (number of times they see it). With a limited budget, there’s a trade-off. You can buy one spot on… Continue Reading
Very smart man
Italian bloke Ernesto Sirollo worked in Africa but found his way to Murdoch Uni and then Esperence in WA. He’s brilliant. The first section of this Life Matters interview deals with what he learnt from community development overseas (he tells… Continue Reading
Radio, TV and trade advertising
Recently spoke to the head of one of the big WA wineries about their marketing. Like most wineries they spend all their money on trade advertising; personal selling into restaurants and bottle shops, talking up their quality and offering cut-price… Continue Reading
Ad Agencies and Chinese Whispers
Normally in an agency it works like this. You (the client) brief an account executive who “learns” your business and interprets your brief. He/she then briefs a creative person who will write the ad. You might ask, “why can’t I… Continue Reading
Marketing the Greens
greens, originally uploaded by notthewest. Someone in the Greens has a sense of humour. Their slogan for the WA election: far canal – better vote greens. Not bad. Here’s my review of the ad. First the easy stuff. The ad… Continue Reading
